Download - The CNN Greece Case study
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Panagiotis BomisGeneral Manager, CNN Greece 5th Mobile Marketing Event by Warply
Programmatic on the news: The CNN Greece Case Study
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Destination Engagement
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And the numbers behind..
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An Introduction
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CNN Mobile first strategy- facts
✓ 46% Mobile Vs. 54%Desktop
✓ ~16K Active Users
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Mobile Analytics
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Mobile Analytics
✓ 30460 Push Messages per day (average)
✓ 6,3% Push Open rates: push per day
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CNN Greece native ad Formats
Native Ads at the app’smain content feed
Example: Auto-Play Video Ad
Native Ads at the app’smain content feedExample: Auto-Play Video Ad
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Strategy
✓ Behavior data
✓ Geographical data
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Mobile Targeting in apps
Know your users Targeting on mobile
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VS.
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Ad BlockersHinderback or Hidden Opportunity?
✓ What is it?
✓ What does it mean for the advertising industry?
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The opportunity
✓ More engaging Ad Formats
✓ Native Ad Formats
✓ Better Targeting
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“iReport” comes to Greece✓ Crowd source journalism through mobile