Panagiotis BomisGeneral Manager, CNN Greece 5th Mobile Marketing Event by Warply

Programmatic on the news: The CNN Greece Case Study

Destination Engagement

And the numbers behind..

An Introduction

CNN Mobile first strategy- facts

✓ 46% Mobile Vs. 54%Desktop

✓ ~16K Active Users

Mobile Analytics

Mobile Analytics

✓ 30460 Push Messages per day (average)

✓ 6,3% Push Open rates: push per day

CNN Greece native ad Formats

Native Ads at the app’smain content feed

Example: Auto-Play Video Ad

Native Ads at the app’smain content feedExample: Auto-Play Video Ad

Strategy

✓ Behavior data

✓ Geographical data

Mobile Targeting in apps

Know your users Targeting on mobile

VS.

Ad BlockersHinderback or Hidden Opportunity?

✓ What is it?

✓ What does it mean for the advertising industry?

The opportunity

✓ More engaging Ad Formats

✓ Native Ad Formats

✓ Better Targeting

“iReport” comes to Greece✓ Crowd source journalism through mobile