@jwmares
T H E D N A O F T R A C T I O NB Y J U S T I N M A R E S
W H O A M I ?1. Former Director of
Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)
@jwmares
W H O A M I ?1. Former Director of
Revenue for Exceptional (acq’d by Rackspace for $10m+ in 2013)
2. Co-author of Traction
@jwmares
My first one did
@jwmares
Why?
@jwmares
We couldn’t get traction
@jwmares
With so many channels…
@jwmares
Where do
you start?
@jwmares
The Bullseye Framework
The Bullseye Framework
@jwmares
1. Brainstorm
@jwmares
Brainstorm
The Bullseye Framework
@jwmares
1. Brainstorm
2. Prioritize
@jwmares
Prioritize
Look for:
•Easy to test?
•Potential impact?
•Do learnings scale across
products?
The Bullseye Framework
@jwmares
1. Brainstorm
2. Prioritize
3. Test
The Bullseye Framework
@jwmares
1. Brainstorm
2. Prioritize
3. Test
4. Double down
In Closing...
1. Use Bullseye to find your 1-2 channels
2. Grab the first 3 chapters free at tractionbook.com
Crush It.
@jwmares