Download - The E Farm Story
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eFarm : A Farmer To Consumer Agri Supply Chain Network
Part 2 : An audio/visual journey from our inception till date
Presented By : Presented By : VenkatVenkat and and ValliValliFounders , eFarmFounders , eFarm
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IntroductionStudying the existing supply chain issuesDevelopment of eFarm modelCreating the focus groupSetting up the infrastructureLaunching the pilotSpreading the messageExpanding the networkPress and media
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Development of ModelStudy of existing supply chain
The veggie trail : A short videoClick window to play
Visits to farms across Tamilnadu
A Roadside farmers auction in a village
Govt. farmers direct sales market , Theni & Hosur
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Developing the modelDiscussions withAgri experts , Supply chain managers, existing models , industry veterans
Discussions with NGOs , Microfinance , Rural banks & self help group members
(centre)Forming pilot focus group with representative members across the chain
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Setting up the piloteFarm office and godown at Mylapore , Chennai
Upgraded vending carts , standardisedweights and measures
Distribution centre at Chennai (godown)
eFarm : Pilot launch Click window to play
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Spreading the messageeFarm office and godown at Mylapore , Chennai
Upgraded vending carts , standardisedweights and measures
(centre)Setting shop -Our home became the godown & store.
Innovations in agriculture retailing
Talk at MOP Vaishnavawomens’scollege, Chennai
Conferences and trade shows
Tie ups with Agri research and Agri business incubation centres(ICRISAT)
Talks in management schools and institutions(IFMR , IBS)
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Expanding the networkTrain the trainer camps at farms
Existing tempo operator training new recruits
Organisingthe street hawkers to buy from eFarm
O4 –eFarm;sexclusive Organic produce unit launched
eFarm : Expansion Click window to play
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eFarm in the news•TATA NEN Hottest startup 2009 nominee•IIM Kozhikode Whiteknight 2009 Business Plan contest winner•Featured in The Hindu magazine’s Ergo tabloid•Featured in leading e-zines – yourstory.in, startups.in•Featured in Tamil weekly, Kumudham