eFarm : A Farmer To Consumer Agri Supply Chain Network

Part 2 : An audio/visual journey from our inception till date

Presented By : Presented By : VenkatVenkat and and ValliValliFounders , eFarmFounders , eFarm

IntroductionStudying the existing supply chain issuesDevelopment of eFarm modelCreating the focus groupSetting up the infrastructureLaunching the pilotSpreading the messageExpanding the networkPress and media

Development of ModelStudy of existing supply chain

The veggie trail : A short videoClick window to play

Visits to farms across Tamilnadu

A Roadside farmers auction in a village

Govt. farmers direct sales market , Theni & Hosur

Developing the modelDiscussions withAgri experts , Supply chain managers, existing models , industry veterans

Discussions with NGOs , Microfinance , Rural banks & self help group members

(centre)Forming pilot focus group with representative members across the chain

Setting up the piloteFarm office and godown at Mylapore , Chennai

Upgraded vending carts , standardisedweights and measures

Distribution centre at Chennai (godown)

eFarm : Pilot launch Click window to play

Spreading the messageeFarm office and godown at Mylapore , Chennai

Upgraded vending carts , standardisedweights and measures

(centre)Setting shop -Our home became the godown & store.

Innovations in agriculture retailing

Talk at MOP Vaishnavawomens’scollege, Chennai

Conferences and trade shows

Tie ups with Agri research and Agri business incubation centres(ICRISAT)

Talks in management schools and institutions(IFMR , IBS)

Expanding the networkTrain the trainer camps at farms

Existing tempo operator training new recruits

Organisingthe street hawkers to buy from eFarm

O4 –eFarm;sexclusive Organic produce unit launched

eFarm : Expansion Click window to play

eFarm in the news•TATA NEN Hottest startup 2009 nominee•IIM Kozhikode Whiteknight 2009 Business Plan contest winner•Featured in The Hindu magazine’s Ergo tabloid•Featured in leading e-zines – yourstory.in, startups.in•Featured in Tamil weekly, Kumudham