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SAA
The Effect of the e- promotional in improving the competitiveness of the National
Insurance Company saa
ghardaia.d-ahmed.almaoui@univ
saa
Spss v23
JEL: M310 ؛M370
Abstract: Abstract: The aim of this study was to identify the effect of the e-promotional in improving
the competitiveness Improving competitiveness through its dimensions (cost leadership, distinction,
focus) The National Insurance Company saa was selected for the application study of the National
Insurance Company “Saa”, Including the exploitation of social media. Therefore, we conducted a field
study in which questionnaires were distributed on its employees and officials with its agencies in the
Wilayat of Djelfa. whereas the study concluded that there is a varied effect of the elements of the e-
promotional mix on the competitiveness of the company.
Keywords: e-promotional, the competitiveness the National, Insurance Company saa,
JEL Classification Codes : M310 ; M370
المؤلف المرسل.
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New ITC
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IMC
Philip Kotler
كك
كك
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Integrated Marketing Communications IMC
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www.kenanaonline.net/page
Deighton
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Kotler Keller Manceau
01
LES NOUVELLES OUTILS DE COMMUNICATION
Vente Marketing direct et base
de données Marketing Mobile
Marketing en ligne et par les
médias sociaux
Réunions de vente Catalgues Envois SMS Sites Web
Essais Mailings Marketing en ligne E-mails
Foires et salons Marketing téléphonique Marketing sur les
médias sociaux
Puplicités liées aux
recherches par mots clé sur
web(search ads)
Achat électronique Apps de la marque Blogs de l'entreprise
Téléchat Chats,forums,blogs de tiers
Fax
Messages, Twitter et
Facebook, chaines et vidéos,
Youtube
Source : (Kotler , Keller, & Manceau, 2016, p. 628)
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▪
Stalny
− Kotler Philip
Kotler Armestrong
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− Paid-forSpace
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− Banner
(Paintshop pro
− L'interstitiel
L'interstitiel
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− Kotler
Kotler Dubois
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Michael porter
Porter
Landau
Armstrong Kotler
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PorterBest
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saa
SPSSV23
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- Cronbach’s Alpha
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Cronbach’s Alpha
Cronbach’s Alpha
Cronbach’s Alpha الترويج الالكتروني لمجال
قياس. يجعلها مناسبة للدراسة وال مما 0.910بينما لمجال التنافسية فهي 0.845
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3.33
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090T
Beta
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المراجع
Michael Porter2000L'avantag concurrentielparis: Dunond
philip Kotler kivin KellerDelphine Manceau2016Marketing
Managemment
Philip KotlerG Armestrong1996Principels of MarketingHall USA
philipe KotlerBernard Dubois2000Markrting Management
Ulanof Stalny1979Advertising in americaNew yourk,Hosting House
www.kenanaonline.net/page/849112072016
www.la.saa.dz02032020http://La.saa.dz/fr/saachiffres
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2006
2008
2003
2016saa
2009