279

SAA

The Effect of the e- promotional in improving the competitiveness of the National

Insurance Company saa

sbaa.lamin@gmail.com

ghardaia.d-ahmed.almaoui@univ

saa

Spss v23

JEL: M310 ؛M370

Abstract: Abstract: The aim of this study was to identify the effect of the e-promotional in improving

the competitiveness Improving competitiveness through its dimensions (cost leadership, distinction,

focus) The National Insurance Company saa was selected for the application study of the National

Insurance Company “Saa”, Including the exploitation of social media. Therefore, we conducted a field

study in which questionnaires were distributed on its employees and officials with its agencies in the

Wilayat of Djelfa. whereas the study concluded that there is a varied effect of the elements of the e-

promotional mix on the competitiveness of the company.

Keywords: e-promotional, the competitiveness the National, Insurance Company saa,

JEL Classification Codes : M310 ; M370

المؤلف المرسل.

280

New ITC

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IMC

Philip Kotler

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كك

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Integrated Marketing Communications IMC

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www.kenanaonline.net/page

Deighton

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Kotler Keller Manceau

01

LES NOUVELLES OUTILS DE COMMUNICATION

Vente Marketing direct et base

de données Marketing Mobile

Marketing en ligne et par les

médias sociaux

Réunions de vente Catalgues Envois SMS Sites Web

Essais Mailings Marketing en ligne E-mails

Foires et salons Marketing téléphonique Marketing sur les

médias sociaux

Puplicités liées aux

recherches par mots clé sur

web(search ads)

Achat électronique Apps de la marque Blogs de l'entreprise

Téléchat Chats,forums,blogs de tiers

Fax

Messages, Twitter et

Facebook, chaines et vidéos,

Youtube

Source : (Kotler , Keller, & Manceau, 2016, p. 628)

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Stalny

− Kotler Philip

Kotler Armestrong

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− Banner

(Paintshop pro

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L'interstitiel

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Kotler Dubois

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Michael porter

Porter

Landau

Armstrong Kotler

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PorterBest

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SPSSV23

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- Cronbach’s Alpha

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Cronbach’s Alpha

Cronbach’s Alpha

Cronbach’s Alpha الترويج الالكتروني لمجال

قياس. يجعلها مناسبة للدراسة وال مما 0.910بينما لمجال التنافسية فهي 0.845

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090T

Beta

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المراجع

Michael Porter2000L'avantag concurrentielparis: Dunond

philip Kotler kivin KellerDelphine Manceau2016Marketing

Managemment

Philip KotlerG Armestrong1996Principels of MarketingHall USA

philipe KotlerBernard Dubois2000Markrting Management

Ulanof Stalny1979Advertising in americaNew yourk,Hosting House

www.kenanaonline.net/page/849112072016

www.la.saa.dz02032020http://La.saa.dz/fr/saachiffres

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2016saa

2009