Digital Marketing Strategies, Trends and Best Practices for Today’s Enterprise Executive

THE EXECUTIVE GUIDE TO

ENTERPRISEINBOUND MARKETING

WHAT IS ENTERPRISE INBOUND MARKETING?

Emphasis on creating and distributing, helpful content to target personas through preferred digital marketing channels to nurture marketing contacts into sales-ready leads

Increase traffic & Leads Persona Development, Targeting, Content Marketing

Social Medias, Email, PPC

Increase Leads, Improve Visitor-to Lead Conversion Rates

Content Marketing, Lead Generation

Optimized Email, Calls-to-action, Landing Pages

Increase MQL-to-SQL Conversion Reduce Sales Cycle, Reduce Lost Leads

Lead Nurturing Marketing Automation

Lead Nurturing Campaigns, Lead Scoring, List Segmentation

Utilize Big data, Improve Sales Performance, Increase Revenues, Calculate Marketing ROI

Sales & Marketing Alignment (Process), Marketing Automation, Closed Loop Marketing

Website Analytics, Channel Analytics, Campaign Analytics,Sales Analytics, BI Integration

Enterprise Inbound Marketing Strategies,

Processes And Tools

Process Tools

RECOMMENDED BEST PRACTICES

Form persona development, targeting, messaging and segmentation to identify sales opportunities

Develop a formal sales and marketing process and Alignment

Improve lead conversion rates along with developing content marketing strategy

Improve lead quality and deliverability to sales by developing lead nurturing campaigns

Leverage marketing automation tools withcontent marketing creation, lead generation and management tools or nurturing tools for Lead management and analytics

Thanks for Reading!iSmart Communications is an Internet marketing agency based in Singapore. We realize that the world is going to the web first, we work with our clients to cost-effectively manage their marketing programs using an innovative and time-tested Inbound Marketing System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.

stanley.mak@ismartcom.com+65 6325 2685

12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212