the executive guide to enterprise inbound marketing
DESCRIPTION
Presentation by iSmart Communications For today’s senior level marketer, the time for transformation is now. By adopting an inbound marketing methodology and implementing integrated technologies, enterprises are able to improve every stage of the sales funnel while decreasing the cost per lead and customer. Balancing, measuring and investing in digital marketing strategies are imperative for global marketing teams, and inbound marketing leads the way. These initiatives also bring CMOs, Sales executives and CEOs into closer partnership, and when all the gears are moving in the same direction, you can expect a very positive impact on business growth. For the full ebook, you can download for free at http://pages.ismartcom.com/the-executive-guide-to-enterprise-inbound-marketing iSmart Communications Pte Ltd A CREATIVE and EFFECTIVE IMC Agency tel: +65 6325-2685 | mobile: +65 9785-8293 | fax: +65 6226-0661 email: [email protected] address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212TRANSCRIPT
Digital Marketing Strategies, Trends and Best Practices for Today’s Enterprise Executive
THE EXECUTIVE GUIDE TO
ENTERPRISEINBOUND MARKETING
WHAT IS ENTERPRISE INBOUND MARKETING?
Emphasis on creating and distributing, helpful content to target personas through preferred digital marketing channels to nurture marketing contacts into sales-ready leads
Increase traffic & Leads Persona Development, Targeting, Content Marketing
Social Medias, Email, PPC
Increase Leads, Improve Visitor-to Lead Conversion Rates
Content Marketing, Lead Generation
Optimized Email, Calls-to-action, Landing Pages
Increase MQL-to-SQL Conversion Reduce Sales Cycle, Reduce Lost Leads
Lead Nurturing Marketing Automation
Lead Nurturing Campaigns, Lead Scoring, List Segmentation
Utilize Big data, Improve Sales Performance, Increase Revenues, Calculate Marketing ROI
Sales & Marketing Alignment (Process), Marketing Automation, Closed Loop Marketing
Website Analytics, Channel Analytics, Campaign Analytics,Sales Analytics, BI Integration
Enterprise Inbound Marketing Strategies,
Processes And Tools
Process Tools
RECOMMENDED BEST PRACTICES
Form persona development, targeting, messaging and segmentation to identify sales opportunities
Develop a formal sales and marketing process and Alignment
Improve lead conversion rates along with developing content marketing strategy
Improve lead quality and deliverability to sales by developing lead nurturing campaigns
Leverage marketing automation tools withcontent marketing creation, lead generation and management tools or nurturing tools for Lead management and analytics
Thanks for Reading!iSmart Communications is an Internet marketing agency based in Singapore. We realize that the world is going to the web first, we work with our clients to cost-effectively manage their marketing programs using an innovative and time-tested Inbound Marketing System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform.
[email protected]+65 6325 2685
12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212