The future of daily deals
What to expect in 2012
Where startups could still fit in
@ThomasBCN
2007
“Group buying” : Where we stand?
1999 2004
2009-2011 Growth, UA
Investment/fundraising
Aggregators 1000+ clones
…
“Group buying” : Where we stand?
2007 1999 2004
?
“Group buying” : Where we stand?
Many fierce competitors Customer Awareness User Adquisition Costs Database churn Intern HR/Management Slower growth … peak? Lower Email opening rates Consumer loyalty Groupon stock value?
2012: market maturity?
+ Investors ask for ROI
Tougher conditions
Internationalisation
Offer Expansion
Concentration
Abandon & closures “1/3 de los clones de Groupon han cerrado o han sido adqueridos” BrainSins Blog, Sept 2011 “It’s really easy to get into the daily deals’ market… but it’s not easy to run a daily deals’ site, Mary Song, CEO of travel discount site Yuupon
2011-2012 : Already happening
High quality deals SoLoMo Social Local Mobile - Apps
Timing Digitalization
Monetization
Trends & Ideas to survive:
Features
Verticalize Niche markets
Communities Regional Thematics Hubs
Trends & Ideas to survive:
Differentiation
Loyalty/Retention
Business intelligence Segmentation
Behaviourial targeting Customization
Gamification!
Trends & Ideas to survive:
Differentiation
Real group buying
crowdsourcing meets Ecommerce Push VS Demand-oriented business models
Startup disruption
= +
New concepts! Daily deals provider? Second market? Good cause? Social Commerce Networks? Labels?
Startup disruption!
Add your awesome idea here!
Thanks!
Contact @ThomasBCN http://linkd.in/thomas-bcn or Now at the (Web)bar!
Inspirations & Thx @Peib de Yunait Vrisson de Liveshoppinghub Ogomogo Reyes de TicToc …
