Transcript
Page 1: The Gap in Buyer-Seller Behavior

Sellers Are Struggling ? O

NLY

58

.2% OF REPS MADE QUOTA

Salespeople are having more difficulty converting qualified

leads !!

Win rates of forecast deals are

lower on a year-over-year

basis

58.2%

Learn more about the features and benefits of implementing WittyParrot in your organization www.wittyparrot.com/contact-us

A Universal Buying Process

IT’S NOT HOW YOU SELL IT’S HOW PROSPECTS BUY

Consumer buying behavior

has changed radically

we are looking

through the WRONG

LENS

The sales funnel is obsolete

The sales and marketing organizations are struggling

to adapt

Salespeople think their sales

opportunity is one or two steps in advance of the

buyer

Why ?

I – Identify M – Mentor

P – Position T – Transaction

C – Case A – Assessment

$$$

$ $$

CRM

Analytics

Sales-readyLeads

MarketingLeads

Lead-gen, marketing automation platform

Inbound Leads

Mentor

Position Assessment

Case

TransactionIdentify

I-M-P-A-C-T

Share the IMPACT concept with your buyers and get an idea about their exact position in the buying cycle

IMPACT is from the book “Why Killer Products Don’t Sell", but Dominic Rowsell and Ian Gotts.

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