Blog3: Mobiquitynetworks.com
The Importance Of IBeacon Technology For Mobile Location Marketing
Beacons are low-cost pieces of hardware those use battery friendly low energy Bluetooth connections
for transmitting or directly prompting messages to smartphones and tablets. A proximity beacon can be
easily attached to a countertop or a wall and can almost completely transform the way retailers,
enterprises, event organizers and various other institutions communicate with people indoors. The first
wave of iBeacon marketing has affected in-store retail and offline payment the most and a rapidly
growing number of retail outlets are now using beacon technology for providing their customers useful
product information as well as information on flash sales, special deals etc. As it is also possible to
implement a completely contactless payment system using this technology it can also speed up the
check-out process and substantially enhance in-store shopping experience.
One major barrier that is found to hamper the wide adoption of beacon marketing is the fact that it
requires several levels of permission from the consumers to reach them. Apart from turning on the
Bluetooth of their devices consumers are also required to accept location services of the relevant
applications and opt to receive in-store or indoor notifications. Though the Apple iBeacon is yet to take a
physical form and comes built into its iOS7 devices, beacons from third party manufacturers capable of
transmitting and receiving iBeacon messages are already there in the market and more and more
companies are coming up with beacons of their own. A lot more information about iBeacon technology
can be easily found available online on websites such as Mobiquitynetworks.com.