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The Lifestyle CEOBreak all the rules! Build your own corporate ladder!
Create the life you love!
Presented by Donna Maria at SoapMastersSeptember 15, 2013 | SOHO, New York City
Sunday, September 15, 2013
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What We Will Do Today
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http://www.youtube.com/watch?v=P0zVPZBykSE
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We are going to feelhappy of ourselves!!
• Learn to celebrate each. and. every. victory.
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We are going to feelhappy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on your personal mission and vision
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We are going to feelhappy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and vision -- FOCUS!
• Translate that into your business idea
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We are going to feelhappy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and vision
• Translate that into your business idea
• What you are going to do to make money with that idea
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We are going to feelhappy on ourselves!!
• Learn to celebrate each. and. every. victory.
• Get increased clarity on personal mission and vision
• Translate that into your business idea
• What you are going to do to make money with that idea
• Create a platform on which all can rest, now and into the future
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My Journey, Part 1• Attorney: 1986-1995: looking around
• Learned to make soap: 1995: Nancy Brown Manville
• Maria Grace: 1996-1998 (really needed a vacation; pulled)
• Attorney: 1998: Defining moment
• South Africa: 1999
• Attorney: 2000
• Author: 2000
• Handmade Toiletries Network: Became a Lifestyle CEO
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My Journey, Part 2• Vanessa Grace: 2001
• Brooks Benjamin: 2003
• Handmade Beauty Network: 2003
• Layoff: 2004
• Move to North Carolina 2005
• Indie Beauty Network: 2008
• Indie Business Network: 2013
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What is a Lifestyle CEO?• “A person who owns a business not only for
financial reasons, but also to enjoy the benefits of
• entrepreneurship
• independence
• flexibility
• fun”
• A Lifestyle CEO is the CEO of her life and her business, and she leads both on her own terms.
• She is not afraid to shine!
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Vision• The overarching long-term effect you want
your life to have
• What will be different about the world, or about certain people in the world, because you were here for a while?
• My vision: that no woman would be in a position where she feels she cannot take care of herself and her children
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Put Your Vision in Context: What Kind of Life Will You Need To Live To Execute That Vision?
• How much money and time will you need to execute the vision?
• Will you be married? To whom? Children? Elderly or sick parents or relatives?
• Living arrangements? City? Country?
• Part-time business with a full time job or vice versa?
• Lots of employees or more hands on?
• Do you like making things? Are you artsy?
• Do you want an online or physical location? Both?
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Mission• What you do, and how you do it; how you execute
your vision
• What do you do every day to share your gifts
• How do you serve others? (Does not have to be business)
• I help women maximize their potential through small business ownership
• I successfully integrate life, family and business, without compromise
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• We believe in buying ingredients only from companies that do not *commission tests on animals and in testing our products on humans.
• We invent our own products and fragrances, we make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.
• We believe in happy people making happy soap, putting our faces on our products and making our mums proud.
• We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.
• We believe our products are good value, that we should make a profit and that the customer is always right.
• We also believe words like 'Fresh' and 'Organic' have an honest meaning beyond marketing.
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As a Lifestyle CEO, You Will Go Through Three Stages
• Break all the rules: Phase I
• Build your own corporate ladder: Phase II
• Create the life you love: Phase III
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Break All the Rules(you are a caterpillar: Years 1 to 3/4)
• Changing the way you think about the connection between the life you want and the way you will finance it
• Focusing on creating life vision, building a business around it
• You are searching, discovering what’s right for YOU
• Honing your passion and ideas into a model that makes money
• Gathering knowledge, trying lots of new things
• Thirsting for community, encouragement, inspiration; new relationships
• Just bring in the cash, from any sale, from anywhere
• Finding your sweet spot, identifying your niche
• Building your network! Referrals, markets, events, social media, etc.
• Survival
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Build Your OwnCorporate Ladder
(you are a cocoon: Years 3/4 to 6/7)
• You begin to thrive as your hard shell begins to take shape
• You learn how to fail fast
• Money is coming in; you start making big shifts and adjustments
• Begin to be more selective in life and business (80/20 ...)
• You begin to see life beyond your original plan
• You are excited, you are establishing yourself
• Opportunities to expand; a time of possibility
• Systems become more important (can get messy)
• Priority management becomes more important
• You are on your way to leverage ...
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Create the Life You Love(you are a butterfly: Years 8/10+)
• Own the responsibility to share your gifts with the world
• Be an outstanding role model of achievement
• Be a recognized, credible and authoritative leader
• Leverage your experience to create new opportunities
• Stand for your principles, influence others
• Collaborate in parity with others
• Rise to your own level, and require others to do so as well
• Create additional streams of income, yes.
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Exercise1 page each, name at top | 3 sections
• Vision: what is the vision for your life (overarching long term effect)?
• Mission (and main product): how will you execute that vision; pick one product or service and price it
• Exposure: how will you share that product with the world? how will you market it?
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Join Indie Business Network!• Two Tracks
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• Full Member
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• private Facebook community
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• Audios, videos and other resources to help you grow and lead
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Join me on #IndieCruise!
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Sunday, September 15, 2013