The Lifestyle CEOBreak all the rules! Build your own corporate ladder!

Create the life you love!

Presented by Donna Maria at SoapMastersSeptember 15, 2013 | SOHO, New York City

Sunday, September 15, 2013

What We Will Do Today

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http://www.youtube.com/watch?v=P0zVPZBykSE

Sunday, September 15, 2013

We are going to feelhappy of ourselves!!

• Learn to celebrate each. and. every. victory.

3Sunday, September 15, 2013

We are going to feelhappy on ourselves!!

• Learn to celebrate each. and. every. victory.

• Get increased clarity on your personal mission and vision

4Sunday, September 15, 2013

We are going to feelhappy on ourselves!!

• Learn to celebrate each. and. every. victory.

• Get increased clarity on personal mission and vision -- FOCUS!

• Translate that into your business idea

5Sunday, September 15, 2013

We are going to feelhappy on ourselves!!

• Learn to celebrate each. and. every. victory.

• Get increased clarity on personal mission and vision

• Translate that into your business idea

• What you are going to do to make money with that idea

6Sunday, September 15, 2013

We are going to feelhappy on ourselves!!

• Learn to celebrate each. and. every. victory.

• Get increased clarity on personal mission and vision

• Translate that into your business idea

• What you are going to do to make money with that idea

• Create a platform on which all can rest, now and into the future

7Sunday, September 15, 2013

My Journey, Part 1• Attorney: 1986-1995: looking around

• Learned to make soap: 1995: Nancy Brown Manville

• Maria Grace: 1996-1998 (really needed a vacation; pulled)

• Attorney: 1998: Defining moment

• South Africa: 1999

• Attorney: 2000

• Author: 2000

• Handmade Toiletries Network: Became a Lifestyle CEO

8Sunday, September 15, 2013

My Journey, Part 2• Vanessa Grace: 2001

• Brooks Benjamin: 2003

• Handmade Beauty Network: 2003

• Layoff: 2004

• Move to North Carolina 2005

• Indie Beauty Network: 2008

• Indie Business Network: 2013

9Sunday, September 15, 2013

What is a Lifestyle CEO?• “A person who owns a business not only for

financial reasons, but also to enjoy the benefits of

• entrepreneurship

• independence

• flexibility

• fun”

• A Lifestyle CEO is the CEO of her life and her business, and she leads both on her own terms.

• She is not afraid to shine!

10Sunday, September 15, 2013

Vision• The overarching long-term effect you want

your life to have

• What will be different about the world, or about certain people in the world, because you were here for a while?

• My vision: that no woman would be in a position where she feels she cannot take care of herself and her children

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Put Your Vision in Context: What Kind of Life Will You Need To Live To Execute That Vision?

• How much money and time will you need to execute the vision?

• Will you be married? To whom? Children? Elderly or sick parents or relatives?

• Living arrangements? City? Country?

• Part-time business with a full time job or vice versa?

• Lots of employees or more hands on?

• Do you like making things? Are you artsy?

• Do you want an online or physical location? Both?

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Mission• What you do, and how you do it; how you execute

your vision

• What do you do every day to share your gifts

• How do you serve others? (Does not have to be business)

• I help women maximize their potential through small business ownership

• I successfully integrate life, family and business, without compromise

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• We believe in buying ingredients only from companies that do not *commission tests on animals and in testing our products on humans.

• We invent our own products and fragrances, we make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients and tell you when they were made.

• We believe in happy people making happy soap, putting our faces on our products and making our mums proud.

• We believe in long candlelit baths, sharing showers, massage, filling the world with perfume and in the right to make mistakes, lose everything and start again.

• We believe our products are good value, that we should make a profit and that the customer is always right.

• We also believe words like 'Fresh' and 'Organic' have an honest meaning beyond marketing.

14Sunday, September 15, 2013

As a Lifestyle CEO, You Will Go Through Three Stages

• Break all the rules: Phase I

• Build your own corporate ladder: Phase II

• Create the life you love: Phase III

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Break All the Rules(you are a caterpillar: Years 1 to 3/4)

• Changing the way you think about the connection between the life you want and the way you will finance it

• Focusing on creating life vision, building a business around it

• You are searching, discovering what’s right for YOU

• Honing your passion and ideas into a model that makes money

• Gathering knowledge, trying lots of new things

• Thirsting for community, encouragement, inspiration; new relationships

• Just bring in the cash, from any sale, from anywhere

• Finding your sweet spot, identifying your niche

• Building your network! Referrals, markets, events, social media, etc.

• Survival

16Sunday, September 15, 2013

Build Your OwnCorporate Ladder

(you are a cocoon: Years 3/4 to 6/7)

• You begin to thrive as your hard shell begins to take shape

• You learn how to fail fast

• Money is coming in; you start making big shifts and adjustments

• Begin to be more selective in life and business (80/20 ...)

• You begin to see life beyond your original plan

• You are excited, you are establishing yourself

• Opportunities to expand; a time of possibility

• Systems become more important (can get messy)

• Priority management becomes more important

• You are on your way to leverage ...

17Sunday, September 15, 2013

Create the Life You Love(you are a butterfly: Years 8/10+)

• Own the responsibility to share your gifts with the world

• Be an outstanding role model of achievement

• Be a recognized, credible and authoritative leader

• Leverage your experience to create new opportunities

• Stand for your principles, influence others

• Collaborate in parity with others

• Rise to your own level, and require others to do so as well

• Create additional streams of income, yes.

18Sunday, September 15, 2013

Exercise1 page each, name at top | 3 sections

• Vision: what is the vision for your life (overarching long term effect)?

• Mission (and main product): how will you execute that vision; pick one product or service and price it

• Exposure: how will you share that product with the world? how will you market it?

19Sunday, September 15, 2013

Join Indie Business Network!• Two Tracks

• Indie Protégé

• monthly Success Calls with my hand-selected experts

• Full Member

• monthly Success Calls

• private Facebook community

• Access Q+A Calls with me

• Member makeovers

• Discounts on learning and mentoring programs

• Audios, videos and other resources to help you grow and lead

20Sunday, September 15, 2013

Join me on #IndieCruise!

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http://www.IndieCruise.com

Sunday, September 15, 2013

Indie Business Networkhttp://www.indiebusinessnetwork.com

(704) 291-7280

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Sunday, September 15, 2013