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The Medium
is the MASsage
Rachel Illias
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Marshall McLuhan
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http://www.guardian.co.uk/commentisfree/audio/2011/jul/20/big-ideas-podcast-medium-message
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http://www.youtube.com/watch?v=ImaH51F4HBw&feature=related
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OED “An intermediate agency, instrument, or channel; a means; esp. a means or channel of communication or expression.”
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OED
“A channel of mass communication, as newspapers, radio, television, etc.; the reporters, journalists, etc., working for organizations engaged in such communication.”
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OED “An intervening substance through which a force acts on objects at a distance or through which impressions are conveyed to the senses; any substance considered with regard to its properties as a vehicle of light or sound.”
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According to Federman…
Medium
•“any extension of ourselves” that
“enables us to do more than our
bodies could do on their own.”
•“anything from which a change
emerges”
•“all of our inventions, innovations,
ideas and ideals are McLuhan
media.”
Message“the change in inter-personal dynamics that the innovation brings with it”
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“Mistaken Conclusion”
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TH
OU
GH
TS
?
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¡En Tus Groupos!
•Media “extensions” of ourselves
•Transition from “Ear to Eye”
•Art
•Environment
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The End
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SourcesFederman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved November 2, 2011 from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMessage.pdf
MARCHAND, PHILIP. "The Medium Still Is The Message." USA Today Magazine 140.2796 (2011): 61. Academic Search Premier. Web. 2 Nov. 2011.
http://marshallmcluhan.com/common-questions/
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Pictures• http://www.google.com/imgres?
q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=_V3NFPge-S4weM:&imgrefurl=http://mm1.phiffer.org/nazareth/page/2/&docid=nIn-ULxt-b0mCM&imgurl=http://mm1.phiffer.org/nazareth/files/2011/02/marshal-mc-luhan1.jpg&w=400&h=332&ei=gZC4TrGHO4KasgK4u8S8CA&zoom=1&iact=hc&vpx=400&vpy=241&dur=755&hovh=204&hovw=246&tx=143&ty=110&sig=103859698703981718273&page=3&tbnh=156&tbnw=188&start=31&ndsp=8&ved=1t:429,r:5,s:31
• http://laurenoutloud.com/main/index.php/tag/marshall-mcluhan/• http://susan-fama.blogspot.com/2010/09/extension-of-eye.html• http://techciv335.wordpress.com/2011/10/11/who-are-we/ • http://www.google.com/imgres?
q=black+and+white+phone&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=5adVJiZ77Hp7gM:&imgrefurl=http://thesilverrocketeer.com/article.php%3Fa%3D4&docid=L9DW4LQZlq_ahM&imgurl=http://thesilverrocketeer.com/admin_images/photos/black-and-white-phone.jpg&w=280&h=218&ei=spS4TtbsNrL5sQKO09CfCA&zoom=1&iact=hc&vpx=480&vpy=271&dur=830&hovh=174&hovw=224&tx=128&ty=92&sig=103859698703981718273&page=6&tbnh=166&tbnw=210&start=55&ndsp=11&ved=1t:429,r:2,s:55
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Pictures Cont.• http://www.google.com/search?
hl=en&q=phone&gs_sm=e&gs_upl=1156l1653l0l1927l5l4l0l0l0l0l160l532l1.3l4l0&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=1140&bih=562&wrapid=tlif132071953002410&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi#um=1&hl=en&tbm=isch&sa=1&q=family+around+black+and+white+radio&pbx=1&oq=family+around+black+and+white+radio&aq=f&aqi=&aql=&gs_sm=e&gs_upl=29471l32055l0l32272l16l12l1l0l0l7l354l2587l0.3.3.4l10l0&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=8f6994b4570ea8be&biw=1140&bih=562
• http://www.google.com/imgres?q=media&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=xa5FJGfphshgqM:&imgrefurl=http://mindsproutmarketing.com/blog/2010/05/5-things-social-media-cant-do/&docid=caD7KqMFu3OT_M&imgurl=http://mindsproutmarketing.com/blog/wp-content/uploads/2010/05/socialmosaic.png&w=600&h=368&ei=tJe4TrnuFtSEsgKS7d3ZCA&zoom=1&iact=hc&vpx=307&vpy=158&dur=1363&hovh=176&hovw=287&tx=157&ty=92&sig=103859698703981718273&page=4&tbnh=123&tbnw=200&start=30&ndsp=10&ved=1t:429,r:1,s:30
• http://www.google.com/imgres?q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=dI6dhrl_kvHDhM:&imgrefurl=http://www.societiesmirror.com/56&docid=0cqTuY1nsv186M&imgurl=http://www.societiesmirror.com/image/funny-pictures/1008/the-medium-is-the-message-funny-pictures-1283002133.jpg&w=450&h=346&ei=A5u4TrXQE47-sQKHzdzZCA&zoom=1&iact=hc&vpx=291&vpy=249&dur=5248&hovh=197&hovw=256&tx=171&ty=117&sig=103859698703981718273&page=7&tbnh=157&tbnw=204&start=71&ndsp=10&ved=1t:429,r:1,s:71
• http://www.google.com/imgres?q=marshall+mcluhan+quotes&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=5DX_Z4OonB0F5M:&imgrefurl=http://akastorage.com/highlands-marshall-mcluhan-global-village/&docid=q83kj3fRPlcHxM&imgurl=http://30.media.tumblr.com/tumblr_lhcfizIqYo1qcu5xao1_500.jpg&w=500&h=400&ei=3Jy4TsaRKfL2sQLcsuS9CA&zoom=1&iact=rc&dur=452&sig=103859698703981718273&page=1&tbnh=106&tbnw=132&start=0&ndsp=21&ved=1t:429,r:8,s:0&tx=63&ty=55
• http://kdsantos-hg2g.blogspot.com/2009_03_01_archive.html