the medium is the mas sage rachel illias. marshall mcluhan
TRANSCRIPT
The Medium
is the MASsage
Rachel Illias
Marshall McLuhan
http://www.guardian.co.uk/commentisfree/audio/2011/jul/20/big-ideas-podcast-medium-message
http://www.youtube.com/watch?v=ImaH51F4HBw&feature=related
OED “An intermediate agency, instrument, or channel; a means; esp. a means or channel of communication or expression.”
OED
“A channel of mass communication, as newspapers, radio, television, etc.; the reporters, journalists, etc., working for organizations engaged in such communication.”
OED “An intervening substance through which a force acts on objects at a distance or through which impressions are conveyed to the senses; any substance considered with regard to its properties as a vehicle of light or sound.”
According to Federman…
Medium
•“any extension of ourselves” that
“enables us to do more than our
bodies could do on their own.”
•“anything from which a change
emerges”
•“all of our inventions, innovations,
ideas and ideals are McLuhan
media.”
Message“the change in inter-personal dynamics that the innovation brings with it”
“Mistaken Conclusion”
TH
OU
GH
TS
?
¡En Tus Groupos!
•Media “extensions” of ourselves
•Transition from “Ear to Eye”
•Art
•Environment
The End
SourcesFederman, M. (2004). What is the Meaning of the Medium is the Message? Retrieved November 2, 2011 from http://individual.utoronto.ca/markfederman/MeaningTheMediumistheMessage.pdf
MARCHAND, PHILIP. "The Medium Still Is The Message." USA Today Magazine 140.2796 (2011): 61. Academic Search Premier. Web. 2 Nov. 2011.
http://marshallmcluhan.com/common-questions/
Pictures• http://www.google.com/imgres?
q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=_V3NFPge-S4weM:&imgrefurl=http://mm1.phiffer.org/nazareth/page/2/&docid=nIn-ULxt-b0mCM&imgurl=http://mm1.phiffer.org/nazareth/files/2011/02/marshal-mc-luhan1.jpg&w=400&h=332&ei=gZC4TrGHO4KasgK4u8S8CA&zoom=1&iact=hc&vpx=400&vpy=241&dur=755&hovh=204&hovw=246&tx=143&ty=110&sig=103859698703981718273&page=3&tbnh=156&tbnw=188&start=31&ndsp=8&ved=1t:429,r:5,s:31
• http://laurenoutloud.com/main/index.php/tag/marshall-mcluhan/• http://susan-fama.blogspot.com/2010/09/extension-of-eye.html• http://techciv335.wordpress.com/2011/10/11/who-are-we/ • http://www.google.com/imgres?
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Pictures Cont.• http://www.google.com/search?
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• http://www.google.com/imgres?q=media&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=xa5FJGfphshgqM:&imgrefurl=http://mindsproutmarketing.com/blog/2010/05/5-things-social-media-cant-do/&docid=caD7KqMFu3OT_M&imgurl=http://mindsproutmarketing.com/blog/wp-content/uploads/2010/05/socialmosaic.png&w=600&h=368&ei=tJe4TrnuFtSEsgKS7d3ZCA&zoom=1&iact=hc&vpx=307&vpy=158&dur=1363&hovh=176&hovw=287&tx=157&ty=92&sig=103859698703981718273&page=4&tbnh=123&tbnw=200&start=30&ndsp=10&ved=1t:429,r:1,s:30
• http://www.google.com/imgres?q=medium+is+the+message&um=1&hl=en&sa=N&biw=1140&bih=562&tbm=isch&tbnid=dI6dhrl_kvHDhM:&imgrefurl=http://www.societiesmirror.com/56&docid=0cqTuY1nsv186M&imgurl=http://www.societiesmirror.com/image/funny-pictures/1008/the-medium-is-the-message-funny-pictures-1283002133.jpg&w=450&h=346&ei=A5u4TrXQE47-sQKHzdzZCA&zoom=1&iact=hc&vpx=291&vpy=249&dur=5248&hovh=197&hovw=256&tx=171&ty=117&sig=103859698703981718273&page=7&tbnh=157&tbnw=204&start=71&ndsp=10&ved=1t:429,r:1,s:71
• http://www.google.com/imgres?q=marshall+mcluhan+quotes&um=1&hl=en&biw=1140&bih=562&tbm=isch&tbnid=5DX_Z4OonB0F5M:&imgrefurl=http://akastorage.com/highlands-marshall-mcluhan-global-village/&docid=q83kj3fRPlcHxM&imgurl=http://30.media.tumblr.com/tumblr_lhcfizIqYo1qcu5xao1_500.jpg&w=500&h=400&ei=3Jy4TsaRKfL2sQLcsuS9CA&zoom=1&iact=rc&dur=452&sig=103859698703981718273&page=1&tbnh=106&tbnw=132&start=0&ndsp=21&ved=1t:429,r:8,s:0&tx=63&ty=55
• http://kdsantos-hg2g.blogspot.com/2009_03_01_archive.html