Download - The non profit buyer
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THE NONPROFIT BUYER
Learn How to Make the Right Buying Decisions for Your Organization
Andrew Urban on Twitter @NPBuyer#nonprofitbuyer#returnonmission
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Andrew Urban
Professional experience in the nonprofit sector:Convio Kintera/Blackbaud Serenic Software FirstGiving
Pioneered using the following software: Constituent relationship management solutions Online fundraising and engagement tools Grants management tools
Active at one time as a volunteer, board member, and fundraiser for:Austin Children’s ShelterRiver City Youth FoundationScottish Rite Dyslexia CenterGirl Scouts
Over 18 years business and nonprofit experience.Author, ‘The Nonprofit Buyer: Strategies for Success from a Nonprofit Technology Veteran’ , published in 2010. The book ‘In the Trenches: You and Your Nonprofit’ from CharityChannel Press includes his chapter “Purchasing Technology: Return on Mission” and was published in Summer 2011
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Pitfalls of the Current Buying Process
Reliance on Consultant
Request for Proposal
CBI vs. Features
Change Management
Mapping Business Process
Software Implementation
Staff Training
Technology Infrastructure
Pain you are trying to solve vs. a laundry list of the application features.
Organizational readiness. How the application affects the way your team works.
Don’t forsake training.
Options are more broad today; Don’t discount anything.
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The Model of Control
Critical Business Issues
The high level reasons your organization needs to make a particular purchase (e.g. Grant funding
requirements or Inefficient program tracking process or Outdated, not user-friendly software)
Organizational Outline
Doable Logistics
Return on Mission
Definition of how your employees will interact with the “to be purchased solution” to the
betterment of the mission
An explanation for the vendor as to your timeframe, budget, and communication process
during the sale along with other relationship expectation setting
Explanations of how you expect your purchase to impact the mission of the organization beyond a
traditional ROI (Return on Investment)
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Calculating Return on Mission
TotalGain – TotalCost TotalCost
Impact on Mission
What is Return on Mission?
Properly measures the success for all tug-of-war interests
Measures both the financial and mission-based aspects of a decision
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Women Inspiring Women
New Hampshire based nonprofit organization Founded by Leslie Sturgeon Established May 2007 160 Members 3,300 people on their contact list Events monthly with 35 to 100 attendees
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Standard ROI calculation
Women Inspiring Women using Event Marketing from Constant Contact
Previous Registration Process
Registration with Constant Contact
Software Cost
No monthly charges. Only PayPal merchant services charges (2.9% + $0.30)
$25/mo plus PayPal charges (2.9% + $0.30)Utilize Email, Survey, and Event Mktg.
Cost of Registration ($25 & $30)
PayPal fees of $1.03 for member and $1.17 for guests
PayPal fees of $1.03 for member and $1.17 for guests.
Employee Time Cost
8-10hrs of time each month x $25/hr = $200-$250/mo
3-4 hours of time each month x $25/hr = $75-$100/mo
Total Annual Cost
($55 x 12=$660) + $3,000 staff time = $3,660
($55 x 12=$660) + ($180 annual cost of Constant Contact Event Marketing) + $1,200 staff time = $2,040
Standard ROI of 79%
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What about their Mission?
Be a catalyst for creative problem solving that fosters ongoing success in life and in business.
Provide a forum for personal and professional growth through networking and educational opportunities.
Encourage peer-to-peer support for women business owners and professionals in a diverse and positive
atmosphere.
Unite women to share resources, provide inspiration, receive invaluable advice from women who have "been
there" and celebrate triumphs.
Encourage mentoring opportunities for women to share strengths, talents and experiences.
Women Inspiring Women’s Mission:
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Return On Mission Calculation
TotalGain – TotalCost TotalCost
Impact on Mission
What is Return on Mission for Women Inspiring Women?
Offer Scholarships
More Facebook Ads
Bring in more speakers
Being a Catalyst
Unite Women
Provide a forum
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Things to remember
The Model of Control
Return on Mission
Helps guide your organization through the purchasing process Communicate the issues your organization needs to resolve
Understand how the purchase affects your mission Have the solution provider take your mission into account
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THANK YOU FOR ATTENDING!
Andrew Urban on Twitter:@NPBuyer
Event Marketing on Twitter:@ctctevent
#nonprofitbuyer#returnonmission