1

The Pitfalls of Brand Licensing

The following slides are an abridged section from our webinar series

“How to Build Your Brand Licensing Dynasty” To purchase the complete webinar and series with audio

visit www.BrandLicensingExpert.com

2

Brand Licensing Pitfalls1. Biting off more than you can chew• Provide sales projections that are realistic

numbers versus “best case scenario” numbers• Projections are used to:– Develop minimum sales targets and royalties– Ultimately develop the contract agreement

• A licensee could get into trouble agreeing to “any” terms to get a license

• If a licensee fails to meet sales targets, the licensee could be in breach of the contract

2

3

Brand Licensing Pitfalls4. Licensee DO’s• Custom design the attributes

of the brand into your product• Treat the licensed category as

if it were your own• Follow the brand’s style guides

carefully• Develop a licensed product

you would be proud to retail

4. Licensee DON’Ts

Logo Slap

3

4

Brand Licensing Pitfalls6. Not knowing the contract• Educate those beyond the ones who negotiated the

contract (typically CEO, CFO) on the contract terms– Sales– Marketing– Product Development– Design

• Unknowledgeable can unknowingly strain the licensing relationship and ultimately resulting in termination of the contract

4

5

This has been a snippet from our webinar series “How to Build Your Brand Licensing Dynasty”

To purchase the complete series with audio visit www.BrandLicensingExpert.com