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The Power of ListeningNaveen KrishnamurthySeptember 19, 2013
CEO: Naveen Krishnamurthy I Email: [email protected] I Phone: 202.262.5358
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Agenda
• Intros
• Case Studies
• SM Monitoring Tools
• Value of Listening
• Channels/Metrics
• Workshop
• Q & A
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Case Study #1 – Dept. of Ed Federal Student Aid• Digital Engagement Team
• Integrated Student Experience
• Monitoring & Engagement
• Radian6, Spredfast, Hootsuite,Sprout Social, Flickr, Basecamp
• Website & Mobility Integration
• Engagement Tactics
• Metrics, Metrics, Metrics!
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Case Study #2 – DoS Bureau of International Information Programs
• Web Engagement, Content, Editor& Language Teams
• Marketwire/Sysomos
• Metrics, Metrics, Metrics
• Content & Editorial Calendar
• Cultural Nuances
• Images/Videos
• Global Reach
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Case Study #3 – HHS Assistant Secretary for Public Affairs
• Portfolio of Websites
• Content Workflow
• Community Engagement
• Keyword Search
• Social Media Centralization
• Analytics and Metrics
• Targeting Specific Demographics
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Social Media Monitoring Tools• Monitoring and/orEngagement
• Cost
• Contract Terms
• Pricing Terms
• Sustainability
• Customer Service/Training
• Twitter Firehose
• Workflow
• Analytics
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
The Value of Listening (before engagement)• Influencers
• Patterns
• Sentiment
• Keywords
• Negative Persuasion Campaigns
• Workflow
• Analytics
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Types of Channels/Metrics• Facebook – Comments, Likes, SharesConversations
• Twitter – Retweets, Mentions.Influencers
• Blogs – Comments, Amplification
• LinkedIn – Clicks, Shares, Views
• Impressions vs. Engagement
• Klout
• Website/Mobile Metrics
• Mission/Conversion
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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013
Workshop
• Problem to be Solve
• Current Platforms/Tools
• Goals
• Challenges
• Best Practices
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Q&A