the power of social media monitoring

The Power of ListeningNaveen KrishnamurthySeptember 19, 2013

CEO: Naveen Krishnamurthy I Email: [email protected] I Phone: 202.262.5358

mailto:[email protected]

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RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013

Agenda

• Intros

• Case Studies

• SM Monitoring Tools

• Value of Listening

• Channels/Metrics

• Workshop

• Q & A

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Case Study #1 – Dept. of Ed Federal Student Aid• Digital Engagement Team

• Integrated Student Experience

• Monitoring & Engagement

• Radian6, Spredfast, Hootsuite,Sprout Social, Flickr, Basecamp

• Website & Mobility Integration

• Engagement Tactics

• Metrics, Metrics, Metrics!

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Case Study #2 – DoS Bureau of International Information Programs

• Web Engagement, Content, Editor& Language Teams

• Marketwire/Sysomos

• Metrics, Metrics, Metrics

• Content & Editorial Calendar

• Cultural Nuances

• Images/Videos

• Global Reach

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Case Study #3 – HHS Assistant Secretary for Public Affairs

• Portfolio of Websites

• Content Workflow

• Community Engagement

• Keyword Search

• Social Media Centralization

• Analytics and Metrics

• Targeting Specific Demographics

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Social Media Monitoring Tools• Monitoring and/orEngagement

• Cost

• Contract Terms

• Pricing Terms

• Sustainability

• Customer Service/Training

• Twitter Firehose

• Workflow

• Analytics

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The Value of Listening (before engagement)• Influencers

• Patterns

• Sentiment

• Keywords

• Negative Persuasion Campaigns

• Workflow

• Analytics

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Types of Channels/Metrics• Facebook – Comments, Likes, SharesConversations

• Twitter – Retweets, Mentions.Influencers

• Blogs – Comments, Amplification

• LinkedIn – Clicks, Shares, Views

• Impressions vs. Engagement

• Klout

• Website/Mobile Metrics

• Mission/Conversion

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Workshop

• Problem to be Solve

• Current Platforms/Tools

• Goals

• Challenges

• Best Practices

the power of social media monitoring

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