Download - The Real Estate Book Media Kit
The lines have blurredbetween their real anddigital worlds.
Consumers use every availablemedia and information source– moving from offline to weband mobile – naturally,intuitively, seamlessly.
The successful real estateprofessional knows that atruly effective marketingstrategy means engagingtheir target audience atevery opportunity.
We Help You Build An Integrated
Theylive in
the realworld.
Yourclients don’tlive on the
web.
Marketing Strategy
How do you connectto them in both theirreal and digital worlds?
Our integrated marketing strategyincludes offline, web, and mobile,connecting you to potentialclients everywhere and in everyway – because web exposure issimply not enough.
Webexposure
is simply notenough.
We Deliver Hyper-localMarketing on e Real
Streets of Your Real Town
Willthey find
you there?
You knowwhere yourprospects
eat, live, shop& play.
Most home buyers only move
within 12 miles (19 km)of their previous residence*
Home buyers search for an average of
2 weeks before contacting an agent
and 12 weeks before buying a home.
Home buyers use an average of
4.5 information sourcesin their home search.
*National Association of REALTORS®2013 Profile of Home Buyers and Sellers
Hyper-local offline advertising
reaches your prospects in their real world,
introduces them to your personal brand,
and invites them into your digital world.
Consider these facts…
Are youwaiting for
clients to findyou or reaching
out to findthem?
We’re Really Good at Marketing Your
Drive the consumerexperience back tothe real estate agent.
Our clearand
focusedgoal:
Brand
Buildinga strong
personal brandconveys yourpersonality andprofessionalism,
and buildsconsumertrust.
Your clients look for very specificqualities in a real estate agent.
Buyers and sellers agree that theseare the 5 most important traits theywant in a real estate agent.*
1. The agent is honest and trustworthy.
2. The agent has a good reputation.
3. I feel that I know the agent.
4. The agent knows the neighborhood.
5. The agent has a caring personality.
*National Association of REALTORS®2013 Profile of Home Buyers and Sellers
Strong Branding Paves e Wayto Successful Lead Generation
We know agents who invest in marketing theirown strong personal brand get more leads.
Why? -…because home buyers and sellers have a higher levelof trust, confidence, and comfort in reaching out to afamiliar brand when they need a real estate professional.
Our promise to you...
…help you build a strong personal brand, and
…drive buyers and sellers to your website,your mobile site, your email and your phone
#1 for Buyers:Help me find a home.
#1 for Sellers:Market my home.
We know home buyers and sellers benefit fromthe services of a real estate professional, andwe remain focused on that goal.
We Know e Power of Local Print
Hyper-local print advertising reaches your prospects intheir real world, introduces them to your personal brand,and invites them into your digital world.
Every month, thousands of local editions ofThe Real Estate Book are distributed in hundredsof locations where your clients eat, work, shop & play.
** Shweik/Study Breaks College Media, May 2013* GfK, MRI, Spring 2013
91%read magazinemedia*
94% of thoseunder age 35
96% of thoseunder age 25
#1in readerengagement*
The averagereader spends40 minutesreading eachprint issue
Magazines are
89%visit web ormobile sitesthey see inmagazines**
84%keep magazinesfor at least amonth **
Home buyers use print to shop for homes.
***2013 NPMG Home Seller Study
#1thing sellerswant fromtheir agent***
Marketing is the
71%of sellers pick uplocal real estatemagazines***
64%expect to seetheir homeadvertised in alocal real estatemagazine***
Home sellers love print too,and expect it to be part of
your marketing strategy.
Distributedevery monthon the streetsof your real
town.
RealEstateBook.Premium Web Exposure
RealEstateBook.com is a valuable source of leads and an essentialcomponent of our integrated marketing system.
As in everything we do, our clear and focused goal is to drive theconsumer experience back to the real estate agent.
Ask about our current network of online partners.
Mobile Marketing is Prime!
Mobilize and Amplify!Mobile is increasingly becomingthe first screen or, more aptly,
the prime screen.
Searching for any product ona mobile device is becomingmore and more common.
10 Mobile Trends for 2014 and Beyond by JWT
National Association of REALTORS® - Profile of Home Buyers and Sellers 2013
45% of home buyersused a mobile device or appto search for a home.
Time Spent Daily with Digital Devices…
Phone
147minutes
TV
113minutes
PC
108minutes
Source: 30-country Millward Brown study of 16- to 45-year-olds
Nearly
55% 68%considered mobiletools “essential” intheir home search
contacted an agentto view a homebased on mobilesearch
42% 78%downloaded ahome buyingsearch app
viewed photos,videos &/or detailsvia mobile device.
ContactMe!
SMS Text Lead Generation via Yard Signs
• More effective than a Google Search
• SMS text lead generationat the most opportunemoment – while they arestanding in front of the home
• Delivers leads in real timeto the listing agent
We surveyed home shoppers to find out howthey used mobile tools in their home search…
2013 NPMG Home Shopper Study
We Make It
It’s all about you and your brand.
• Local Targeted Print
• Maximum Web Exposure
• Mobile Business Card
• Direct Mail Marketing
• Vanity Text Code
• Mobile Lead Generation>Text-for-Info>QR Codes
• Mobile Website withIDX Available
• Mobile App
• Desktop Website withIDX Available
• Tablet Website
• Custom Single Property Websites> Automated & Printable PDF
Property Flyers
• Tracking & Analytics Data
• Reporting & Tracking from OneDashboard
Local Print Drives YourDigital & Mobile Strategy
Are you justrelying on yourlistings for bothpersonal brandmarketingand lead
generation?
Today’s consumers moveseamlessly from print,to web, to mobile.
Capture the lead andconsumers’ homeshopping experience.
Text codes prompt homeshoppers to view more info
via mobile site andprovide listing agent with
real time leads.
Your web address in print drives traffic online.
View vanity code demo:text “REBECCA” to 85377
Scan QR codesfor more info.
Vanity code for yourmobile business card.
ContactMe!
Measure Your Results
Access everything you need from oneconvenient, user-friendly dashboard.
Track &Analyze
YourLeads
ExportReportsView
ListingActivity
DownloadLeads
Advertiser Website Information
Go to RealEstateBook.com,then click the link for Advertiser Information
A landing page will provide you with direct links to the three main siteslisted below for your personalized marketing program with The Real Estate Book,plus links to relevant information and other NewPoint Media Group brand sites.
1. Advertising Management System (AMS)Use this site to create and/or edit your listing database.
2. Leads Activity Results (LAR)Use this user-friendly dashboard to measure your results and download your leads.
3. LocalSmartMobile (LSM)Use this site to easily update & manage your personal web, tablet and mobile sites, vanitycode and mobile business card.
Record your user name and password info for future reference.(Typically, one user name and password for all three sites mentioned above.)
_________________________________________ ______________________________________User Name Password
Join us on social media...
Yourmarketing
in yourhands
Blog.RealEstateBook.com
Facebook.com/RealEstateBook
Twitter.com/RealEstateBook
Marketing Worksheet / Check List
Local Print Ad� Multi-page � Full Page � Half Page
Other_____________________________________________________
Wide Web Exposure� Basic � Enhanced � Tower Ad
Other_____________________________________________________________________
Text Message Lead Generation (SMS)� Single Property � GPS Enabled Yard Sign
Other_____________________________________________________________________
LocalSmartMobile� Personal Website � Personal Tablet Site
� Personal Mobile Site � Personal Mobile Business Card
� Personal Vanity Code:
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Other Offerings: _____________________________________________________________
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Let’sdesign yourmarketingcampaign.
Package Comparison
We makemultimediamarketing
simple.
Our enhanced package amplifies the effectiveness of your marketingstrategy and maximizes the overall return on your investment.
All e Best Multimedia MarketingTools from A Single Source
SellMore
Homes
WinMore
Listings
BuildYour
Brand