The Real EstateProfessional’s

Guide to BuildingYour Personal Brandand Lead Generation

The lines have blurredbetween their real anddigital worlds.

Consumers use every availablemedia and information source– moving from offline to weband mobile – naturally,intuitively, seamlessly.

The successful real estateprofessional knows that atruly effective marketingstrategy means engagingtheir target audience atevery opportunity.

We Help You Build An Integrated

Theylive in

the realworld.

Yourclients don’tlive on the

web.

Marketing Strategy

How do you connectto them in both theirreal and digital worlds?

Our integrated marketing strategyincludes offline, web, and mobile,connecting you to potentialclients everywhere and in everyway – because web exposure issimply not enough.

Webexposure

is simply notenough.

We Deliver Hyper-localMarketing on e Real

Streets of Your Real Town

Willthey find

you there?

You knowwhere yourprospects

eat, live, shop& play.

Most home buyers only move

within 12 miles (19 km)of their previous residence*

Home buyers search for an average of

2 weeks before contacting an agent

and 12 weeks before buying a home.

Home buyers use an average of

4.5 information sourcesin their home search.

*National Association of REALTORS®2013 Profile of Home Buyers and Sellers

Hyper-local offline advertising

reaches your prospects in their real world,

introduces them to your personal brand,

and invites them into your digital world.

Consider these facts…

Are youwaiting for

clients to findyou or reaching

out to findthem?

We’re Really Good at Marketing Your

Drive the consumerexperience back tothe real estate agent.

Our clearand

focusedgoal:

Brand

Buildinga strong

personal brandconveys yourpersonality andprofessionalism,

and buildsconsumertrust.

Your clients look for very specificqualities in a real estate agent.

Buyers and sellers agree that theseare the 5 most important traits theywant in a real estate agent.*

1. The agent is honest and trustworthy.

2. The agent has a good reputation.

3. I feel that I know the agent.

4. The agent knows the neighborhood.

5. The agent has a caring personality.

*National Association of REALTORS®2013 Profile of Home Buyers and Sellers

Strong Branding Paves e Wayto Successful Lead Generation

We know agents who invest in marketing theirown strong personal brand get more leads.

Why? -…because home buyers and sellers have a higher levelof trust, confidence, and comfort in reaching out to afamiliar brand when they need a real estate professional.

Our promise to you...

…help you build a strong personal brand, and

…drive buyers and sellers to your website,your mobile site, your email and your phone

#1 for Buyers:Help me find a home.

#1 for Sellers:Market my home.

We know home buyers and sellers benefit fromthe services of a real estate professional, andwe remain focused on that goal.

We Know e Power of Local Print

Hyper-local print advertising reaches your prospects intheir real world, introduces them to your personal brand,and invites them into your digital world.

Every month, thousands of local editions ofThe Real Estate Book are distributed in hundredsof locations where your clients eat, work, shop & play.

** Shweik/Study Breaks College Media, May 2013* GfK, MRI, Spring 2013

91%read magazinemedia*

94% of thoseunder age 35

96% of thoseunder age 25

#1in readerengagement*

The averagereader spends40 minutesreading eachprint issue

Magazines are

89%visit web ormobile sitesthey see inmagazines**

84%keep magazinesfor at least amonth **

Home buyers use print to shop for homes.

***2013 NPMG Home Seller Study

#1thing sellerswant fromtheir agent***

Marketing is the

71%of sellers pick uplocal real estatemagazines***

64%expect to seetheir homeadvertised in alocal real estatemagazine***

Home sellers love print too,and expect it to be part of

your marketing strategy.

Distributedevery monthon the streetsof your real

town.

RealEstateBook.Premium Web Exposure

RealEstateBook.com is a valuable source of leads and an essentialcomponent of our integrated marketing system.

As in everything we do, our clear and focused goal is to drive theconsumer experience back to the real estate agent.

Ask about our current network of online partners.

comOver

1.5 millionlistings.

Updateddaily.

Leadsgo to the

listingagent –period.

Mobile Marketing is Prime!

Mobilize and Amplify!Mobile is increasingly becomingthe first screen or, more aptly,

the prime screen.

Searching for any product ona mobile device is becomingmore and more common.

10 Mobile Trends for 2014 and Beyond by JWT

National Association of REALTORS® - Profile of Home Buyers and Sellers 2013

45% of home buyersused a mobile device or appto search for a home.

Time Spent Daily with Digital Devices…

Phone

147minutes

TV

113minutes

PC

108minutes

Source: 30-country Millward Brown study of 16- to 45-year-olds

Nearly

55% 68%considered mobiletools “essential” intheir home search

contacted an agentto view a homebased on mobilesearch

42% 78%downloaded ahome buyingsearch app

viewed photos,videos &/or detailsvia mobile device.

ContactMe!

SMS Text Lead Generation via Yard Signs

• More effective than a Google Search

• SMS text lead generationat the most opportunemoment – while they arestanding in front of the home

• Delivers leads in real timeto the listing agent

We surveyed home shoppers to find out howthey used mobile tools in their home search…

2013 NPMG Home Shopper Study

We Make It

It’s all about you and your brand.

• Local Targeted Print

• Maximum Web Exposure

• Mobile Business Card

• Direct Mail Marketing

• Vanity Text Code

• Mobile Lead Generation>Text-for-Info>QR Codes

• Mobile Website withIDX Available

• Mobile App

• Desktop Website withIDX Available

• Tablet Website

• Custom Single Property Websites> Automated & Printable PDF

Property Flyers

• Tracking & Analytics Data

• Reporting & Tracking from OneDashboard

All Work Together

Local Print Drives YourDigital & Mobile Strategy

Are you justrelying on yourlistings for bothpersonal brandmarketingand lead

generation?

Today’s consumers moveseamlessly from print,to web, to mobile.

Capture the lead andconsumers’ homeshopping experience.

Text codes prompt homeshoppers to view more info

via mobile site andprovide listing agent with

real time leads.

Your web address in print drives traffic online.

View vanity code demo:text “REBECCA” to 85377

Scan QR codesfor more info.

Vanity code for yourmobile business card.

ContactMe!

Measure Your Results

Access everything you need from oneconvenient, user-friendly dashboard.

Track &Analyze

YourLeads

ExportReportsView

ListingActivity

DownloadLeads

Advertiser Website Information

Go to RealEstateBook.com,then click the link for Advertiser Information

A landing page will provide you with direct links to the three main siteslisted below for your personalized marketing program with The Real Estate Book,plus links to relevant information and other NewPoint Media Group brand sites.

1. Advertising Management System (AMS)Use this site to create and/or edit your listing database.

2. Leads Activity Results (LAR)Use this user-friendly dashboard to measure your results and download your leads.

3. LocalSmartMobile (LSM)Use this site to easily update & manage your personal web, tablet and mobile sites, vanitycode and mobile business card.

Record your user name and password info for future reference.(Typically, one user name and password for all three sites mentioned above.)

_________________________________________ ______________________________________User Name Password

Join us on social media...

Yourmarketing

in yourhands

Blog.RealEstateBook.com

Facebook.com/RealEstateBook

Twitter.com/RealEstateBook

Marketing Worksheet / Check List

Local Print Ad� Multi-page � Full Page � Half Page

Other_____________________________________________________

Wide Web Exposure� Basic � Enhanced � Tower Ad

Other_____________________________________________________________________

Text Message Lead Generation (SMS)� Single Property � GPS Enabled Yard Sign

Other_____________________________________________________________________

LocalSmartMobile� Personal Website � Personal Tablet Site

� Personal Mobile Site � Personal Mobile Business Card

� Personal Vanity Code:

_______________________________________________________________________

Other Offerings: _____________________________________________________________

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Let’sdesign yourmarketingcampaign.

Package Comparison

We makemultimediamarketing

simple.

Our enhanced package amplifies the effectiveness of your marketingstrategy and maximizes the overall return on your investment.

All e Best Multimedia MarketingTools from A Single Source

SellMore

Homes

WinMore

Listings

BuildYour

Brand

Today’sconsumer looksfor information

everywhere.

Will theyfind you?

LOCAL PRINT DIRECT MAILWEB MOBILE SOCIAL

Search for homes at:

RealEstateBook.com

Blog.RealEstateBook.com

Facebook.com/RealEstateBook

Twitter.com/RealEstateBook

To advertise, or for more information, call 888-809-8495,or enter your zip/postal code online at:

Store.RealEstateBook.com