95Webinar Series:
How To Grow, Engage and Convert Facebook Fans
#SnapApp4Facebook
us at Facebook.com/SnapAppPlease
Part One:
The Right Way to Use a Sweepstakes to Get More Facebook Fans
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Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the chat window
• Tweet using #SnapApp4Facebook
• Recording & slides will be made available within 48 hours
• Like us SnapApp on Facebook & leave your feedback so we can improve our next events!
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Today’s Agenda
1. Why is Facebook a go-to channel for marketers?
2. Who/what is SnapApp?
3. How Sweepstakes impact marketing goals.
4. Case Study: The Magic Behind the Magic Beans ‘31 Days of Giveaways’ Sweepstakes.
5. Legal and policy considerations.
6. How to track the progress of your Facebook fan growth.
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70% of marketers are using Facebook to distribute content.
#SnapApp4Facebook
Source: @juntajoehttp://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers
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Why Marketers Love Facebook…
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Projected # of users by August 2012
Pages
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Source: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands
Why Marketers Really Love Facebook…
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60+% Usually or Always Buy!
#1 Problem for Marketers
Source: http://www.slideshare.net/juntajoe/the-content-revolution-content-strategies-for-book-marketers
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FacebookWebsiteBlogTwitter, Google+MobileAd Unit
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Broad Category Adoption
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Marketing Strategy
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Sweeps By The Numbers
– 70% of people who see a SnapApp will complete it
– On average, 22% of entrants will share a Sweepstakes with their social networks
– Entry forms are completed by 96% of visitors
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Sweepstakes Impact: B2C
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Sweepstakes Impact: B2B
Source:http://www.slideshare.net/Eloqua/facebookforb2b
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Case Study
What put the magic in the Magic Beans ‘31 Days of Giveaways’ Sweepstakes?
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What we’ll explore
• Looks matter• …so does duration & prize• You’ve got to work to keep ‘em interested• You can encourage social behavior• Multi-channel always wins
– Don’t forget your mobile audience
• You Can Measure Social Success
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Magic Beans – 31 Days of Giveaways
Eye-Catching Sweepstakes
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Ask for the Like!
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Consider the Experience
Tab Name
App Fits in WindowIdeal = 520x650px
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Keep Interest High
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Sweepstakes Duration
!!!!!!!!!!
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Focus Your Entry Form
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Strike While the Iron’s Hot!
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The Power of Social Sharing
Multi-Channel Works Best
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www.magicbeans.com
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Don’t Forget Mobile!
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
The Magic Numbers
• Over 100,000 submissions• 28,384 shares on Facebook and Twitter• 1,456 New Facebook Likes• Winner: 2011 MITX Award, Direct Response
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Track Activity on Your Facebook Page
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Assess “Like” Source & Value
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Analyze Your App’s Success
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Know the Rules!
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Faceboo Law– Sweepstakes must be done with a 3rd party. Cannot use
the Facebook like or comment as entry.
Data Security & Privacy– Some vendors will re-market to your leads. Make sure
you ask!
State Laws– Except where explicitly outlawed, anyone must be able
to enter. Official rules must be made available at all times.
– Register and Bond regulations in RI, NY, FL, AZ
Age Restrictions– If your target audience includes children under 13, make
sure your sweepstakes is COPPA compliant. – Under 18, requires parental or guardian permission
How Do I Get Started?
• Set Your Goals• Define your budget!• Know Your Target Audience
– What prize would be compelling to them?
• How long will you run the sweepstakes?• How and where will you promote?
Create a FREE SnapApp account athttps://manage.snapapp.com/register
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Your Ad Here
Your Ad Here
Recap – Your Sweeps Checklist
Design an eye-catching and professional sweeps Offer a targeted prize Refresh the sweeps to keep interest high Limit the entry form Promote on multiple channels Cross-promote related offers! Enable & encourage social sharing Analyze your results & adjust as needed
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Remember the Facebook “Secrets”
• Set your Sweeps Tab as Your Default Landing Tab• Name Your Tab…Smartly
– Only a few letters show on sidebar. Consider what will get attention quickly. “Sweeps: Name of Sweeps” or “Prize: Enter to Win”
• Design Your App to Fit– 520 x 650px will show your full app on most
browsers• Like-Gating – will it help achieve your goals?• Encourage Sharing with an Extra Entry• Mobile Optimize Your App for the Best User Experience
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A Shameless Plug & Example
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Visit Facebook.com/SnapApp to enter & see how it works!
Visit Facebook.com/SnapApp to enter & see how it works!
us at Facebook.com/SnapAppPlease
Questions?Register for Part 2 of our series: March 7
5 New Ideas to Engage Your Facebook Community With Awesome Content
http://info.snapapp.com/Webinar_Engage-Your-Facebook-Community.html
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