to Getti ng Your Business off the Marketing Roller Coaster
The Secret
• Timesaving• Efficient• Disciplined• Leverage
Systems
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Magic 7Networking
Direct Outreach
Referrals
Web StrategySpeaking &
Events
Publishing
Keep-in-touch
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Groups• Go Giver• 50/50• Follow up
Networking
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• The Tools: letters, calls, email, postcards, brochures, fliers
• The Rules: targeted, individual, legitimate, valuable
• Connectors• Centers of Influence
Direct Outreach
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Focus• Process Improvement• Make it Painless• Reward Generously
Referrals
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Virtual Hub• KLT• Content• Capture• Sales Process
Web Strategy
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Be Creative• Leverage Your Time• Always Have Something to Invite
Someone To
Speaking & Events
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Articles• Repurpose• Focused Topic• Resource Box
Publishing
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Permission• Content: industry information, strategies, tips, techniques, other
experts, product/service offering, special announcements
• Tools: Ezines, printed newsletters, postcards, mailers, phones
• Database
Keep in Touch
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Start Slowly, Build• Commit to It• Schedule the Time• Templates & Tools
Systems
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Daily
Action
ActionAction
Weekly
Action
ActionAction
Monthly
Action
ActionAction
Quarterly
Action
ActionAction
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Magic 7Networking
Direct Outreach
Referrals
Web StrategySpeaking &
Events
Publishing
Keep-in-touch
GroupsEventsAssociationsSocial Media
NewsletterEmail OffersTipsOther experts
PRMaterialsEmailsCallsPostcardsDR ads
Direct OutreachCurrent ClientsFriends, ColleaguesCOIsReward
Articles and tipsIrresistible free offerEmail captureClear pathway and call to next action
PresentationsDemonstrationsToursTeleseminarsConference calls
Hot topicsPublicationsRepurposeAuthor Resource Box
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Systems: Your Key to a Steady Stream of Clients
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Lori Nash Byron
PracticalMagicMarketing.com
Follow Me onTwitter: @LoriByron
Linkedin.com/in/loribyron
