the secret to getting your business off the marketing rollercoaster
DESCRIPTION
http://www.practicalmagicmarketing.com - For so many small businesses, it’s the same rollercoaster story. You’re marketing, market-ing, mar-ket-ing until you reach the crest, then you’re plummeting to the bottom, madly servicing clients until…the clients or projects run out and the momentum is gone. Then it’s the uphill marketing climb again. The secret to consistent results isn’t flashy or cool. It’s not the latest bright, shiny object (social media saves the world!) Fun and cool new tactics can be great additions to your marketing toolbox, but the real key to generating a consistent stream of clients is downright boring.TRANSCRIPT
to Getti ng Your Business off the Marketing Roller Coaster
The Secret
• Timesaving• Efficient• Disciplined• Leverage
Systems
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Magic 7Networking
Direct Outreach
Referrals
Web StrategySpeaking &
Events
Publishing
Keep-in-touch
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Groups• Go Giver• 50/50• Follow up
Networking
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• The Tools: letters, calls, email, postcards, brochures, fliers
• The Rules: targeted, individual, legitimate, valuable
• Connectors• Centers of Influence
Direct Outreach
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Focus• Process Improvement• Make it Painless• Reward Generously
Referrals
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Virtual Hub• KLT• Content• Capture• Sales Process
Web Strategy
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Be Creative• Leverage Your Time• Always Have Something to Invite
Someone To
Speaking & Events
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Articles• Repurpose• Focused Topic• Resource Box
Publishing
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Permission• Content: industry information, strategies, tips, techniques, other
experts, product/service offering, special announcements
• Tools: Ezines, printed newsletters, postcards, mailers, phones
• Database
Keep in Touch
http://www.PracticalMagicMarketing.com // Lori Nash Byron
• Start Slowly, Build• Commit to It• Schedule the Time• Templates & Tools
Systems
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Daily
Action
ActionAction
Weekly
Action
ActionAction
Monthly
Action
ActionAction
Quarterly
Action
ActionAction
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Magic 7Networking
Direct Outreach
Referrals
Web StrategySpeaking &
Events
Publishing
Keep-in-touch
GroupsEventsAssociationsSocial Media
NewsletterEmail OffersTipsOther experts
PRMaterialsEmailsCallsPostcardsDR ads
Direct OutreachCurrent ClientsFriends, ColleaguesCOIsReward
Articles and tipsIrresistible free offerEmail captureClear pathway and call to next action
PresentationsDemonstrationsToursTeleseminarsConference calls
Hot topicsPublicationsRepurposeAuthor Resource Box
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Systems: Your Key to a Steady Stream of Clients
http://www.PracticalMagicMarketing.com // Lori Nash Byron
Lori Nash Byron
PracticalMagicMarketing.com
Follow Me onTwitter: @LoriByron
Linkedin.com/in/loribyron