The SiriusDecisions Sales Enablement Study

Top Business Issues for Sales in 2015Spending too much time on non-selling activities

Connecting offerings to business issues

Changes in Sales Enablement Allocation

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As tools are becoming more important for sales enablement, allocation has followed suit: In the past two years, there has been a 69% increase in sales enablement technology spend.

Changes in Sales Enablement Allocation

Top Sales Enablement Initiatives for 2015

23%are focusing on implementing a sales asset

management tool.

27% are focusing on skills as their #1 initiative.

71%65%

We will discuss our latest research on how salesleaders need to address these challenges at our2nd annual Sales Leadership Exchange!

SiriusDecisions, the leading global b-to-b research and advisory firm, surveyed over 200 b-to-b sales, sales enablement and sales operations leaders to understand the key obstacles to achieving revenue growth goals. Below are our findings:

69%