The Social Networking Challenge:Putting your best FACE forward
Gary Williams, PhDCarthage College
Associate Athletic Director
Supporting Today’s Student Athletes
Don’t Stop til You Get Enough…
• Communication explosion• “On-Line” is a whole new meaning• “Life in a Fish Bowl”• Headlines on ESPN.com• Academic pressures rising• Scholarships for all?!?!
Thriller…
• Increased students seeking counseling• Stressors compound: financial, social• No privacy or “sacred time”• What do kids see?– Instant Replay– Ball Traks– Make your own teams
Beat It!!!
• Physical demands of sport increased• Time commitments at all time high• Specialization of sport• Isolation from other activities• “Play through the pain”
Heal the World…You Are Not Alone…
• Understand them – know who they are• Leadership – clear expectations• Listen to them & be HONEST• Be proud of them!
UnTIL...
What’s the Big Deal???
•Generational Differences• Institutional Image•Legal Issues•Employment Decisions•Personal Branding
CHOICES
Find a Partner…
but not just any one….
What is a brand?
What is a brand?
Can people be brands?
Positive Brand Image
Negative Brand Image
$37.5 Million
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$12 Million and Counting
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Brand Activity• Create a logo and slogan for
yourself•What does it communicate• How do you enhance it
– Cricket Lane & Ashley Armstrong
Brand ActivityIT’S (ALSO) ABOUT…
WHO/WHAT do YOU represent with your “Brand”
Blink – by Malcolm Gladwell Technology & Business Etiquette
– Career Services, Alums, etc. Legal issues – Dean of Students Positive Branding Exercises
What Helps???What Helps???
What do YOU
think??
TEACHLOVE
COMMUNICAT
E
Thank you!Gary Williams
[email protected](262) 945-8510
Special thanks to:Ashley Armstrong, UCLA
Cricket Lance, UNCData and Trends from: Comscore.com