The Social Networking Challenge:Putting your best FACE forward

Gary Williams, PhDCarthage College

Associate Athletic Director

Supporting Today’s Student Athletes

Don’t Stop til You Get Enough…

• Communication explosion• “On-Line” is a whole new meaning• “Life in a Fish Bowl”• Headlines on ESPN.com• Academic pressures rising• Scholarships for all?!?!

Thriller…

• Increased students seeking counseling• Stressors compound: financial, social• No privacy or “sacred time”• What do kids see?– Instant Replay– Ball Traks– Make your own teams

Beat It!!!

• Physical demands of sport increased• Time commitments at all time high• Specialization of sport• Isolation from other activities• “Play through the pain”

Heal the World…You Are Not Alone…

• Understand them – know who they are• Leadership – clear expectations• Listen to them & be HONEST• Be proud of them!

UnTIL...

What’s the Big Deal???

•Generational Differences• Institutional Image•Legal Issues•Employment Decisions•Personal Branding

CHOICES

Find a Partner…

but not just any one….

What is a brand?

What is a brand?

Can people be brands?

Positive Brand Image

Negative Brand Image

$37.5 Million

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$12 Million and Counting

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Brand Activity• Create a logo and slogan for

yourself•What does it communicate• How do you enhance it

– Cricket Lane & Ashley Armstrong

Brand ActivityIT’S (ALSO) ABOUT…

WHO/WHAT do YOU represent with your “Brand”

Blink – by Malcolm Gladwell Technology & Business Etiquette

– Career Services, Alums, etc. Legal issues – Dean of Students Positive Branding Exercises

What Helps???What Helps???

What do YOU

think??

TEACHLOVE

COMMUNICAT

E

Thank you!Gary Williams

gw@carthage.edu(262) 945-8510

Special thanks to:Ashley Armstrong, UCLA

Cricket Lance, UNCData and Trends from: Comscore.com