Insights

POPULAR APP DOWNLOAD DESTINATIONS

ITALY

3FRANCE

2RUSSIA

1UNITED

KINGDOM

1SPAIN

1ITALY

FRANCE

213275

UNITED KINGDOM

215

RUSSIA

53

SPAIN

91

183 132 122 85 55

ITALY

CPD

eCPM

IOS PREMIUM OVER ANDROID

134

RUSSIA

116

SPAIN

106

FRANCE

67

ITALY

-26

UK

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

EUROPE |June | 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q1 2015 DATA

Cost = CPD

91% GAME

6% COMMUNICATION

1% TECHNOLOGY

0.4% TRAVEL

0.4% mCOMMERCE

GAME 121

COMMUNICATION 85

TECHNOLOGY 99

TRAVEL 357

mCOMMERCE 545

41%

RUSSIA

4%

18% FRANCE

12%

UNITED KINGDOM

6% SPAIN

COST OF APP DOWNLOADS