This Book Means Businessread : think : do : write : repeat
your brand
your brand
today it’s all about…
• what’s happening with books
• why it matters to you
• what you can do about it
• questions… ideas... inspiration...
I help business leaders plan, write and publish superb
business books.
I believe writing is one of the best tools we have for thinking, creativity and collaboration, as
well as communication.
I want to help you unlock that potential and write the book
that will change your life, personally and professionally.
I’m Alison Jones
it’s a new world
why write a book?
• revenue
• visibility/brand
• business development
• relationships
• content marketing strategy
• website traffic
• a new currency
• improving people's lives
• pleasure
• legacy
• but mainly…
5 steps to a book that means business
• strategy
• segmentation
• selection
• structure
• staging
STEP 1: STRATEGY
“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”
– Jack Welch
STEP 2: SEGMENT
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
STEP 3: SELECT
“You can do anything, but you can’t do everything.”
– My Grandma
The Creative Problem Solving Process
NOT
Challenge
Implement
Challenge
Implement
Explore
Generate ideas
Evaluate ideas
Plan
Come up with idea
Title Selection Tool
STEP 4: STRUCTURE
“Creativity thrives within structure.”
– Julia Cameron
the working table of contents
STEP 5: STAGES
“The road leading to a goal does not separate you from the destination; it is essentially a part of it.”
– Charles DeLint
anecdotes/personal storiesanimationapp/gamearticleaudio booksblog postcartooncase studychallengechecklistcurated content (eg links)datasetdebatedemosdiagram/modelebookemail sequenceflier/brochureguest post/article‘how to’ guideillustrated quoteindustry awardsindustry round-upsinfographicinterviewlistlive-streamed videomanifestomeme
news updatesnewsletteronline courses/elearningonline summitphotographspodcastpollsposterpredictionspress releasesQ&Aquizreportsreviewslide decksurveytalk/presentationtemplatestestimonials/endorsementsTwitter chatTwitter storyuser-generated contentvideo/vlogwebinarwebsiteWhite Paperworksheetsworkshop
phase 3: sales & marketing
and promotion
phase 2: publishing
and promotion
phase 1: planning & writing
and promotion
book promotion basics
• start early• talk about it to whoever will listen• involve key stakeholders• create a launch team• campaign for endorsements/reviews• get a good cover, early• pre-sell• choose your category carefully• prepare your material• be ready to jump on a story• use others’ platforms as well as your own
now what?
• sign up for my free 10-day Business Book Proposal Challenge
• download my KickstartWorkbook
• subscribe to the Extraordinary Business Book Club podcast
thank you!let’s talk about YOUR book… @bookstothesky
The Extraordinary Business Book Club