Download - Tino De Carlo Presentation Feb 2010
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February 24, 2010
Custom Publishing
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SPECIAL PROJECTS OR
CONTENT MARKETING
Custom media designed or packaged to build awareness, inform, and/or educate a targeted audience.
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CONTENT MARKETING REVOLUTION
6 out of 10 marketing professionals plan to increase spending in 2010
3rd straight year in a row
33% of total marketing budget
Source: JUNTA 42
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PLATFORM PROLIFERATION
72% leveraging social media
63% using blogs and e-newsletters
48% using article marketing
31% using microsites
Source: JUNTA 42
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MORE PLATFORM PROLIFERATION
31% Custom in-person events
26% Custom virtual events
17% Podcasts
10% Mobile Content
Source: JUNTA 42
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SHIFTS IN IMPORTANCEPlatform 2009 2010 Shift
Social Media 69% 57%
Blogs 55% 43%
Online Videos 50% 40%
E-Newsletters 61% 38%
Mobile Content 24% 38%
Source: JUNTA 42
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Mobile Device Use
Currently used by 50% of physicians
68% indicated increase in professional use in past year
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
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#1 Medical Journals: Accessed via print
#2 CME Meeting Attendance
#3 Colleagues
#4 Convention Attendance
#5 Medical Journals: Accessed via online
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Key Sources of Information In Order of Importance
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#1 Colleagues
#2 Prescription Pads
#3 Patient Record Forms
#4 Medical Journals: Accessed via print
#5 Reference Publications: Printed
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Best Exposure From Key Sources in Order of Frequency
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#1 Colleagues
#2 Medical Journals: Accessed via print
#3 CME Meeting Attendance
#4 Reference Publications: Printed
#5 Conference/Symposia on Product or Therapy
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Best Reach From Key Sources in Order of Impact
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Our MissionOur Journal Brands
to build and promote the value of our brands as the most effective and efficient medium to reach the healthcare professional.
Custom Publishing
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Today’s Presenters
• Jon Bigelow CEO of KnowledgePoint 360 Group The Evoloving Landscape and Challenge of Medical Communications and Education
• Maria D’Aries Director of Business Development & Mark Hjerpe Director of Sales, Translations.com Global Trends in Scientific Content Dissemination and Distribution: How Translation Opens New Markets