tino de carlo presentation feb 2010
DESCRIPTION
Introductory presentation by AMM President Tino DeCarlo, February 2010 AMM MeetingTRANSCRIPT
February 24, 2010
Custom Publishing
SPECIAL PROJECTS OR
CONTENT MARKETING
Custom media designed or packaged to build awareness, inform, and/or educate a targeted audience.
CONTENT MARKETING REVOLUTION
6 out of 10 marketing professionals plan to increase spending in 2010
3rd straight year in a row
33% of total marketing budget
Source: JUNTA 42
PLATFORM PROLIFERATION
72% leveraging social media
63% using blogs and e-newsletters
48% using article marketing
31% using microsites
Source: JUNTA 42
MORE PLATFORM PROLIFERATION
31% Custom in-person events
26% Custom virtual events
17% Podcasts
10% Mobile Content
Source: JUNTA 42
SHIFTS IN IMPORTANCEPlatform 2009 2010 Shift
Social Media 69% 57%
Blogs 55% 43%
Online Videos 50% 40%
E-Newsletters 61% 38%
Mobile Content 24% 38%
Source: JUNTA 42
Mobile Device Use
Currently used by 50% of physicians
68% indicated increase in professional use in past year
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
#1 Medical Journals: Accessed via print
#2 CME Meeting Attendance
#3 Colleagues
#4 Convention Attendance
#5 Medical Journals: Accessed via online
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Key Sources of Information In Order of Importance
#1 Colleagues
#2 Prescription Pads
#3 Patient Record Forms
#4 Medical Journals: Accessed via print
#5 Reference Publications: Printed
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Best Exposure From Key Sources in Order of Frequency
#1 Colleagues
#2 Medical Journals: Accessed via print
#3 CME Meeting Attendance
#4 Reference Publications: Printed
#5 Conference/Symposia on Product or Therapy
Source: Insights Into Physician Media Usage. PERQ/HCI 2009
Best Reach From Key Sources in Order of Impact
Our MissionOur Journal Brands
to build and promote the value of our brands as the most effective and efficient medium to reach the healthcare professional.
Custom Publishing
Today’s Presenters
• Jon Bigelow CEO of KnowledgePoint 360 Group The Evoloving Landscape and Challenge of Medical Communications and Education
• Maria D’Aries Director of Business Development & Mark Hjerpe Director of Sales, Translations.com Global Trends in Scientific Content Dissemination and Distribution: How Translation Opens New Markets