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Tips for Medical Scientific Experts
Part 2: Verbal und Visual Aspects
of Great Presentations
© Dr. Günter Umbach www.umbachpartner.com
Effective‐Presentations_Verbal‐and‐Visual‐Aspects
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The Verbal Part of Your Presentation
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Zarathustra, 1000 B.C.
Speak the truth, but speak it pleasantly
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Use affirmative statements
There is no other way …
There is only one way …
Make the message positive:
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Your Audience
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Choose carefully
Words
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Nephrologists:Kidneys, renal function, Glomerular filtration rate …
Cardiologists:Heart, vessels, cardiovascular function, ejection fraction …
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10% of patientsdie within 5 years
90% of patientsare alive after 5 years
-
[Dr. med. Günter Umbach – Bonn]
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- +Examplexreducesmortality
Examplexprolongssurvival
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Fewer sideeffects
Bettertolerability
- +
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SummaryConclusionsLessons learned
Results
Attractive Headlines
Analysis-
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20% improve-ment
20% difference
One option is 20% superior
20% increase
? ? Clear
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Alternatives to 'Prove'
UnderlineEmphasize
SupportHighlight
ConfirmDocument
Validate
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You misunderstoodme
Let me explain
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ImpactPeople should be able
to read your charts
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Poor legibility
Charts Most frequent mistake
Most frequent reason:
Font size too small …
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Font size too small
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Type of
Typography
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RareFonts
Common FontsArial
Calibri
Tahoma
Microsoft Sans Serif
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Negative Typography
Positive Typography
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THIS TRIAL CONFIRMS THATSUBSTANTIN CAN IMPROVE …
Use upper and lower case letters
This trial confirms thatsubstantin can improve …
CAPITALS
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Stay away from italic style
This trial confirms that substantincan improve ..
This trial confirms that substantincan improve …
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Avoid underlining
This trial confirms that substantincan improve …
This trial confirms that substantincan improve …
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Use line spacing > 1.1
This trial confirms that substantincan improve …
This trial confirms that substantincan improve …
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Colours
Ensure sufficient contrast
Light-coloured letters on alight-coloured backgroundare difficult to read
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Some people lovebackgrounds(wallpaper style)
Use a white or lightbackground
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Best Number of Bullet Points
• ••
Second Best Number of Bullet Points
• ••••"Triplet" …
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1317
Italy Europe China
Avoid "Unlucky" Numbers
4
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Diagrams
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Do not read your slides …
They are called visual aids for a reason …
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Ways to express your content in your charts
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Which 20% of my charts produce 80% of the impact that I wish to generate?
Ask: Essential Charts
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Speed of processinginformation
Text
Table
Diagram
Image
Slow
Medium
Rapid
Very rapid
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Substantin reduces endpoint by 75% (from 100 to 25),compared to the control group.
Example One, Version 1
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Control Substantin100 25
Endpoint
Example One, Version 2
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Substantin
Endp
oint
75%
Control
Example One, Version 3
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Improvement Same50% 48% 2%
Deterioration
Results: Recall
Example Two, Version 1
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Deterioration2%
Improvement50%
Same48%
Example Two, Version 2
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Improvement
50% 48%
Same
Deterioration
Example Two, Version 3
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SubstantinControl
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ControlSubstantin
?
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SubstantinControl
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Do not "copy and paste" files or scanned documentsinto your key charts…
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Substantin Control
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SubstantinControl
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Grey
Placebo or Control: Color
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80
GFR
(ml/m
in) 75
70
65
60
Time (years)
Examplex
Control
1 2 3 4
p < 0.05
Examplex helps to maintain renal function
Statement Below Diagram
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Selected aspect
Examplex better Control better
PrimaryEndpoints
0.6 1.0 1.4
Relative RiskOutcome
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Outcome
PrimaryEndpoints
Primary andSecondaryEndpoints
0.6 1.0Examplex better Control better
Relative Risk
1.4
Comprehensive
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Statistical Analysis
Standard Examplex Standard Examplex
Per-ProtocolIntention-to-Treat…
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©
If you have the copyright
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10 of 80
Avoid Numbering
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Oh, how long will this speaker take?
What will the Audience Think?
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Department of ABC, Institute of DEF, University Hospital GHI, City of JKL, Country
Avoid Long Footers
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Text...........................................................................................
?
Layout (Vertical)
Text...........................................................................................
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Layout (Horizontal)Text
.......................
........................
........................
Text.......................................................................
?
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Animation
Use sparingly
Best: Wipe
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Use images
![Page 61: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/61.jpg)
Intima-Media-Thickness
Intima-Media-Thickness
![Page 62: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/62.jpg)
Intima-Media-Thickness
Intima-Media-Thickness
![Page 63: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/63.jpg)
1) Visual elements (pictures …)
2) Headlines, statements below pictures
3) Subheadlines, bullet points
4) Regular text ("copy", "Fließtext")
Impact
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Design
![Page 65: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/65.jpg)
- Embellishments- Decorations- Ornaments- "Make it beautiful"
Resist the Temptation
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Keep it clean
![Page 67: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/67.jpg)
FANCYColourful
CleanCompellingStraightforward
Communicator
Circus Look
Decorative
Impact
![Page 68: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/68.jpg)
C B A Placebo Examplex
Frames
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C B A Placebo Examplex
![Page 70: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/70.jpg)
Emotional Impact
![Page 71: Tips for Medical Scientific Experts - umbachpartner.com fileTips for Medical Scientific Experts Part 2: Verbal und Visual Aspects of Great Presentations ©Dr. Günter Umbach Effective‐Presentations_Verbal‐and‐Visual‐Aspects](https://reader030.vdocuments.net/reader030/viewer/2022040703/5d67a4cb88c9939d108b5f7d/html5/thumbnails/71.jpg)
Tell a Human Interest Story
• Patient• Physician• Investigator• You
Case Study
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This concludes part 2 of the program
Tips for Medical Scientific ExpertsHow to Give Effective Presentations
More at:
www.umbachpartner.com