Download - Tips from a retired facebook app developer
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Tips from a retired
Facebook app
developer
Aymeric Gaurat-Apelli
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Who a
m I?
French .Net developerReadify consultant in
Australia
Turned into an entrepreneur thanks
to Facebookcurrent project:
TaskArmy
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Why
I m
ay
have
a
(inte
rest
ing ||
diff
ere
nt)
poin
t of
view
?
I am French (let me explain )2 years6 languages15 applications3500 dollars a day
1m users a day10m users reached20m page views a day
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Why
‘reti
red’?
Volatile marketPlatform dependenceAPI continuous
changesGaming business There is a thin line
between entertaining
people and wasting their time
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My
mis
take
s
Business ‘friend’ storyPhp storyUnderused emails
Lost focusCheatersMonetization/OptimizationMoney is a mind twister
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Str
ate
gy
tips
Make a gameListen and interactTarget on ‘fresh’
marketsBuild a communityAsk for their email
addresses
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Hig
h p
ote
nti
al
apps RPG-type appsFadsEvent related apps
Poker app in French
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Gam
e f
eatu
res
that
work
ed f
or
me
Level systemProgress barCompetition Against yourself Against your friends Against everyone
weekly Against everyone in group In-app chatLimited amount of
actions
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Watc
h o
ut
for
cheate
rs!
People have more time than you0.01% of the users can
‘pollute’ everyone else
Smart vs lazy designCare for the communityTough challenge
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Launch
ing y
our
applic
ati
on
Friends and familyAd networksFacebook ads
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Face
book
ads
Cheap-ishAvoid US, UK, Canada,
AustraliaScandinavian countries are your friendsThe power of the
“Likes” criteriaStart smallGenetic algorithm
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Gro
win
g y
our
use
rbase Email marketing is
kingUser wall updatesPage updates
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Quest
ions?
http://aymeric.gaurat.ne
t
@AymericG