Tips from a retired

Facebook app

developer

Aymeric Gaurat-Apelli

Who a

m I?

French .Net developerReadify consultant in

Australia

Turned into an entrepreneur thanks

to Facebookcurrent project:

TaskArmy

Why

I m

ay

have

a

(inte

rest

ing ||

diff

ere

nt)

poin

t of

view

?

I am French (let me explain )2 years6 languages15 applications3500 dollars a day

1m users a day10m users reached20m page views a day

Why

‘reti

red’?

Volatile marketPlatform dependenceAPI continuous

changesGaming business There is a thin line

between entertaining

people and wasting their time

My

mis

take

s

Business ‘friend’ storyPhp storyUnderused emails

Lost focusCheatersMonetization/OptimizationMoney is a mind twister

Str

ate

gy

tips

Make a gameListen and interactTarget on ‘fresh’

marketsBuild a communityAsk for their email

addresses

Hig

h p

ote

nti

al

apps RPG-type appsFadsEvent related apps

Poker app in French

Gam

e f

eatu

res

that

work

ed f

or

me

Level systemProgress barCompetition Against yourself Against your friends Against everyone

weekly Against everyone in group In-app chatLimited amount of

actions

Watc

h o

ut

for

cheate

rs!

People have more time than you0.01% of the users can

‘pollute’ everyone else

Smart vs lazy designCare for the communityTough challenge

Launch

ing y

our

applic

ati

on

Friends and familyAd networksFacebook ads

Face

book

ads

Cheap-ishAvoid US, UK, Canada,

AustraliaScandinavian countries are your friendsThe power of the

“Likes” criteriaStart smallGenetic algorithm

Gro

win

g y

our

use

rbase Email marketing is

kingUser wall updatesPage updates

Quest

ions?

http://aymeric.gaurat.ne

t

@AymericG