Download - tm7.ppt
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-use several forms to attract attention, arouse inrest, convey information And encourage the potential tourist to act is a
specific manner.
Examples :• Newspapers• Direct mails• televisions• magazines• radio• yellow papers• outoor advertising• novelties• directories• display materials like Posters, cardboard stands,
windows display and dispensers for sales literature
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Newspapers
A set of large sheets of paper that have new stories, information, advertisements, etc. and that are folded together and sold everyday or every week.
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• Advantage - It facilitates geographic segmentation because market for distribution can clearly define.The cost is also low and it has extensive couverage and is quick and advertisements are easily to be scheduled
• Disadvantage - The quality of advertisement and short life span.
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Direct mail
Papers comtaining adverstisements that are mailed directly to peoples home.
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• Advantage - People can easily acces to the information
• Disadvantage - It is expenssive
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a. Illustrated travel catalog-A book containing a list
of things that u can buy , use, etc.. and often pictures.
• advantages - present a complete travel program with list of many destinations, services, accomodation, activities, etc.
• disadvantages - It is very expenssive
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b. leaflets or folders
- A printed and often folded sheet of paper that is usually given to people for no cost.
• advantage - It is more flexible since it is been used with travel catalogs, etc.
• disadvantage - It provides minimum information.
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c. Brochure-A small thin book or magazine
that usually has many pictures and information about a product, place, etc..
• advantage - Offers more information than leaflet or folders. It has a detailed information like room prices, schedules, etc
• disadvantage - It is smaller in size that travel catalog . It is expenssive
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Televisions
- An electronic system of sending images and sounds by a wire or through space
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• Advantage - it is very effective audio and visual advertisements especially when it has a wide coverage. It also makes a repitition of advertisements.
• Disadvantage - It is very expensive and only the large orgaization use it. It is incapable of adverstising in other regions and provinces
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Magazines
- a type of thin book with a paper cover that contains stories, essays, pictures, etc. and that is usually published every week or month.
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• Advantage - It offer high-quality print and graphics. They are keep longer than newspaper, and are used in waiting rooms
• Disadvantage - It is expensive
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Radio
- a system or process that is used for sending and receiving signals through the air without using wires.
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• Advantage - more flexible and cost efficient compared to other forms of mass media. It is also available in regions and provinces.
• Disadvantage - in this generation people arent usually interested in listening to radio
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Yellow page
- gives information to those requiring service.
A tourist in a destination might use the Yellow page to look for a service such as restaurants or other tourist rellated establishments
It is used to attract shoppers in both the origin area and in the destination area.
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Outdoor advertising
Can be seen in three areas:
• Public transport vehicle
-Bus, taxis, jeeps, etc.
• On benches along public transportation routes
• Billboards
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• Advantage - Because its big it is very visible for all the tourist.
• Disadvantage - not suitable for long and complicated messages. Much of the communication is through symbols and words. Expensive
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Points-of-scale adverstising
-uses windows, floor displays, counter displays, and literature racks. Its purpose is to remind customers of the advertising messages and themes communicated to the media.
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• Advantage -It offers oppurtunities for variety in artwork, size, color and material used.
• Disadvantage - it only holds the attention of the customers for a short time hence, the message should be short and clear.
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websites
• a set of related web pagestypically served from a single web domain. This is the most powerful means of direct communicating with persons in the market place .
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Sales Promotion
• The process of persuading a potential costumer to buy the product.
EX. Free tickets, free trips, travel shows, etc...
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Public Relation
• The practice of managing the spread of information between an individual or an organization.
• Ex public appearance
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1.It communicates to potential customers in methods other than normally paid advertisement channels or direct sales effort
2. It recreates a public awareness in order to enhance advertising and sales ; and
3. It creates a positive image for a product, service, or destination in the minds of those who make public opinion such as journalist, travel writers, and those who act as intermediaries such as travel agents and tour operators.
3 Principal Characteristics of Public Relation: