-use several forms to attract attention, arouse inrest, convey information And encourage the potential tourist to act is a

specific manner.

Examples :• Newspapers• Direct mails• televisions• magazines• radio• yellow papers• outoor advertising• novelties• directories• display materials like Posters, cardboard stands,

windows display and dispensers for sales literature

Newspapers

A set of large sheets of paper that have new stories, information, advertisements, etc. and that are folded together and sold everyday or every week.

• Advantage - It facilitates geographic segmentation because market for distribution can clearly define.The cost is also low and it has extensive couverage and is quick and advertisements are easily to be scheduled

• Disadvantage - The quality of advertisement and short life span.

Direct mail

Papers comtaining adverstisements that are mailed directly to peoples home.

• Advantage - People can easily acces to the information

• Disadvantage - It is expenssive

a. Illustrated travel catalog-A book containing a list

of things that u can buy , use, etc.. and often pictures.

• advantages - present a complete travel program with list of many destinations, services, accomodation, activities, etc.

• disadvantages - It is very expenssive

b. leaflets or folders

- A printed and often folded sheet of paper that is usually given to people for no cost.

• advantage - It is more flexible since it is been used with travel catalogs, etc.

• disadvantage - It provides minimum information.

c. Brochure-A small thin book or magazine

that usually has many pictures and information about a product, place, etc..

• advantage - Offers more information than leaflet or folders. It has a detailed information like room prices, schedules, etc

• disadvantage - It is smaller in size that travel catalog . It is expenssive

Televisions

- An electronic system of sending images and sounds by a wire or through space

• Advantage - it is very effective audio and visual advertisements especially when it has a wide coverage. It also makes a repitition of advertisements.

• Disadvantage - It is very expensive and only the large orgaization use it. It is incapable of adverstising in other regions and provinces

Magazines

- a type of thin book with a paper cover that contains stories, essays, pictures, etc. and that is usually published every week or month.

• Advantage - It offer high-quality print and graphics. They are keep longer than newspaper, and are used in waiting rooms

• Disadvantage - It is expensive

Radio

- a system or process that is used for sending and receiving signals through the air without using wires.

• Advantage - more flexible and cost efficient compared to other forms of mass media. It is also available in regions and provinces.

• Disadvantage - in this generation people arent usually interested in listening to radio

Yellow page

- gives information to those requiring service.

A tourist in a destination might use the Yellow page to look for a service such as restaurants or other tourist rellated establishments

It is used to attract shoppers in both the origin area and in the destination area.

Outdoor advertising

Can be seen in three areas:

• Public transport vehicle

-Bus, taxis, jeeps, etc.

• On benches along public transportation routes

• Billboards

• Advantage - Because its big it is very visible for all the tourist.

• Disadvantage - not suitable for long and complicated messages. Much of the communication is through symbols and words. Expensive

Points-of-scale adverstising

-uses windows, floor displays, counter displays, and literature racks. Its purpose is to remind customers of the advertising messages and themes communicated to the media.

• Advantage -It offers oppurtunities for variety in artwork, size, color and material used.

• Disadvantage - it only holds the attention of the customers for a short time hence, the message should be short and clear.

websites

• a set of related web pagestypically served from a single web domain. This is the most powerful means of direct communicating with persons in the market place .

Sales Promotion

• The process of persuading a potential costumer to buy the product.

EX. Free tickets, free trips, travel shows, etc...

Public Relation

• The practice of managing the spread of information between an individual or an organization.

• Ex public appearance

1.It communicates to potential customers in methods other than normally paid advertisement channels or direct sales effort

2. It recreates a public awareness in order to enhance advertising and sales ; and

3. It creates a positive image for a product, service, or destination in the minds of those who make public opinion such as journalist, travel writers, and those who act as intermediaries such as travel agents and tour operators.

3 Principal Characteristics of Public Relation: