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SpotlightData Driven
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How Many Decisions Do You Make Each Day?
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Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.
….involves extracting useful information from within and without a company
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WHY IS IT IMPORTANT TO BE DATA-DRIVEN?
The simple answer is that making decisions based on evidence is far more reliable than ones based on instinct, assumptions, or perceptions which can be biased.
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Would you want a Judge or Jury making decisions without knowing the facts, but on how they feel?
So what’s the difference with your business?
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Organizations driven by data-based decision making
• 4% higher productivity rates
• 6% higher profits
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WEBSITE TRAFFIC
SOCIAL MEDIA
BUSINESS CONTACTS
EMAIL MARKETING
FOOTFALL
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Demographics
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Geographics
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• How do you know what works for?
• Do you monitor your posts?
• Do you review optimum posting times?
• Which posts are engaging followers?
• Know your connections
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What to Post? When?
• Engagement
• Timing
![Page 12: Tony Walton BforB May 2015 Spotlight Presentation](https://reader030.vdocuments.net/reader030/viewer/2022032502/55b9dbabbb61eb631c8b45d8/html5/thumbnails/12.jpg)
Get
Mo
re F
rom
Yo
ur
Co
nn
ecti
on
s
![Page 13: Tony Walton BforB May 2015 Spotlight Presentation](https://reader030.vdocuments.net/reader030/viewer/2022032502/55b9dbabbb61eb631c8b45d8/html5/thumbnails/13.jpg)
Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.
….involves extracting useful information from within and without a company
![Page 14: Tony Walton BforB May 2015 Spotlight Presentation](https://reader030.vdocuments.net/reader030/viewer/2022032502/55b9dbabbb61eb631c8b45d8/html5/thumbnails/14.jpg)
Monitor Performance
Social Listening
find potential leads
know your competition
review strategy
(who is looking at them?)
what? when?
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Being Data Driven isn’t difficult
Increase leads
Improve strategy
Make reliable, well-informed decisions
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Social
Media
Manager &
Strategist
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#ConnectingToWinBiz
Thursday 11 June 10.00am - 2.00pm
Wednesday 18 June 10.00am - 12.30pm
"How to use Social Media when you don’t have time and a big budget!"
"How to DO MORE with your Social Media WITH LESS time!"
with JAZ GREER
#DoMoreWithLess
![Page 18: Tony Walton BforB May 2015 Spotlight Presentation](https://reader030.vdocuments.net/reader030/viewer/2022032502/55b9dbabbb61eb631c8b45d8/html5/thumbnails/18.jpg)
#ConnectingToWinBiz
Thursday 11 June 10.00am - 2.00pm
"How to use Social Media when you don’t have time and a big budget!"
#DoMoreWithLess
Wednesday 18 June 10.00am - 12.30pm
"How to DO MORE with your Social Media WITH LESS time!"
with JAZ GREER