ross lowe bforb spotlight presentation february 2015
TRANSCRIPT
Spotlight at B for B Burton19th February 2015
Who is Ross Lowe?• Born and bred in Derby• Educated in Breaston, Long Eaton, South Wales and
Chester• Former school-teacher of Drama and Media Studies• Formerly worked in television production in London
• Huge football fan – Derby County FC• Heavily involved in amateur and local theatre
HOSPITAL HEROES BBC 1
REGIMENTAL STORIESBBC 4
What is a copywriter?
Put simply, a copywriter is a person who provides you with the right words to help
you market and promote your business more effectively and successfully.
Right. But I can write, right?• Time• Style• Voice
• Creative Edge
• Text that WORKS to ENTICE, EDUCATE, INFORM, ENTERTAIN (or maybe all four!)
Why is it so important to get your words right?
• Professionalism• Inspiring Confidence
• Convincing Potential and Current Clients• Impressing and Inspiring your Audience
• Being Memorable
• GET THE WORD OUT THERE.• CREATE THE RIGHT IMPRESSION.
Where do all the words go?• Effective Website Content – keep them on your site and improve the
journey
• Blogs – to show expertise, engage readers, maintain awareness and encourage a response
• Brochure Content – really sell your business, services and products
• Email Campaigns – don’t end up in the recycling bin!
• Scripts for Radio and TV adverts – you’ve not got long to share your message!
• Social Media Content – Form campaigns, stay in touch, be memorable
Who would I like to talk to?Gary de Roeck, Creative Director – McConnells Marketing Agency, Derby
Theo Louca, Creative Director – Rawww Creative, Coventry
Richard Barry, Director – Forty49, Burton
Thank you, you lovely people.