bforb presentation - learn to market yourself the bforb way - 7 september 2013
Post on 14-Sep-2014
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DESCRIPTION
Presentation given to the Language For Fun team on how they could market their businesses locally to prospective customers using BforB's recommended techniques to do so in a effective but cost-effective manner.TRANSCRIPT
BforB UKNew In Business?
Learn How To Market Yourself Cost Effectively
The Business for Breakfast Way
What You Will See•Who am I•Marketing Challenges For New or
Small Businesses•4 Important Words•4 Tools / Systems / Techniques You
Must Use•Summary
Who am I•Managing Director - BforB
•Past President -SCC•Chartered
Accountant•25 Years experience
•Social Media Addict
The ChallengesNo experience No job
No money No network
No customers No focus
No reputation No plan
4 Important WordsHard-workDisciplinePerseverancePlan
4 Things To DoNetworkingReferral MarketingReputation BuildingSocial Media
Networking• Business is lonely• Everyone needs a friend or two or three• Every contact made can bring 250 new
contacts• Fortune is in the follow up• Use every opportunity• Give - do not take• The 4 important words
Referral Marketing•A referred client 6 times more likely to buy•85% of business done by word-of-mouth•Organising this power•Most cost effective form of marketing•The importance of the qualified lead•Permission to use my name•The 4 important words
Reputation Building
•Character = Competence•Behaviour, behaviour, behaviour•Congruence•Takes time to build•Often Your sole differentiator•The 4 important words
Social Media•Leverage your network•Build your reputation•Cost effective•Continues the conversation•The 4 important words•Pick your weapon
In Summary4 Important Words
High activity = High results
Fortune is in the follow-up
“Use my name”
Character = Competence
Continue the conversation
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