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April 30, 2010
Total Quality Management: Motorola Quality System Review or QSR
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Total Quality Management: Motorola Quality System Review or QSR
Introduction
Total quality management is considered as a management approach that was first used during the 1950’s and has become popular during the early of 1980’s.
Total quality is considered as a total description of the culture, attitude as well as the organization of the company that is in focus of providing their customers with their
products or services that will meet the demands and preferences of their customers. Furthermore, the culture requires quality in all aspects of the company’s operations,
with the different processes that are being done right the first time and defects as well as the waste eradicated from the different operations (Hashmi 2008).
TQM is a method that is used where in the management as well as the employees are all involved in their continuous improvement of the production of goods as
well as services. It can also be considered as the combination of quality as well as the different management tools that focus at the increasing the growth of the
business as well as reducing the losses that was caused by different unimportant or useless practices (Hashmi 2008).
Motorola is only one of many companies that apply the principle of TQM in their organizational culture. Motorola Inc focuses on their sales victory in the global
market in the industry of electronic components as well as equipment. The company is doing it by improving the quality of their products by improving their productivity
and overall performance (Baldrige National Quality Program 2002).
During 1981, the company had launched their ambitious project that drives for a tenfold of improvement in the quality of their products as well as their services.
The said project had been successful; the evidence is that most of the products of the company are considered as number one or the best in their class. The company is
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still striving for the best and looking forward to target their goal of Zero defects in everything we do (Baldrige National Quality Program 2002).
With accordance to the said project, the managers of the said company are also literally carrying the corporate objective of the company and that is the total
customer satisfaction. They are wearing a pocket that has a printed card that states the said objective. Furthermore, those upper management officials are also open in
serving their customers by wearing pagers in order for them to be available to their customers. Furthermore, they are also visiting the different businesses of their
customers in order to conduct a survey that will let the company know about their customers’ likes as well as dislikes towards their products (Baldrige National Quality
Program 2002).
Above all, the company is also implementing a system that handles the information and data that have been gathered using the all-embracing network of the
customer surveys, complaint hotlines, filed audits as well as other significant measures about the feedback of the customers, together with the guidelines in planning for
he quality improvement and development of the product (Baldrige National Quality Program 2002).
Quality-Assessment Systems
In order to evaluate as well as improve the quality-system maturity of any organization, there are many quality-assess ment systems, quality-audit syst ems as
well as international, local as well as military standards that vary in level of scope, depth and the purpose (Craig 1996, p. 730).
Maturity models are commonly a subset of an assessment system that is designed in order to assist as well as to test for the maturity of a specific element that
is included in quality model. If you are going to look at the element-by-element basis, the approach of the organization to an element that is being reviewed for the
strategic linkage, depth as well as the appropriateness of the application. On the other hand, the deployment is being reviewed in order to determine the scope in which
he approach is being implemented; the results will again be reviewed with relation to the appropriate benchmarks as well as the rates of improvement (Craig 1996, p.
730).
In order to do the quality-assessment systems, an organization that will be assessed is consulted in ahead of time. The said organization will be given a chance
in order to input into the process. When the said event happens, the organization that is about to be reviewed will request for the request of comprehensive lists of
different strengths, together with the opportunities for the improvement that serves as the outputs from the different processes. Eventually, a reasonable amount of
learning will be taken place throughout the process of assessment (Craig 1996, p. 730).
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implementation of the project of quality system review.
Table 1 Quality Training
Senior Executives Basic awareness Strategic quality planning Conducting quality reviews Motivating teams Correlating results
Middle Managers Basic awareness Conducting self-assessment Effective action planning Implementing solutions Managing quality improvement
Manufacturing Associates Basic awareness Quality tool training Interpreting data Team problem solving Implement solutions
Administrative and
Support
Basic awareness Quality tool training Interpreting data Team problem solving Implement solutions
In order for the company to implement their project of application their internal quality management, they had been able to train the different upper level
management or those managers who belongs to the upper position. The said process has been done in order to make sure that they know the different strategies and
plan that must be done in order to follow the general protocol or standard of the company in terms of quality control with accordance to their total quality management.
The primary reason of the company about the application of their own internal Quality System Review is to survive during their time. It is due to the fact that
during the said time, the company had struggle from their competitor due to the fact that the quality of their products are not that high. That is the reason why the
company decided to focus on meeting the needs and demands of their customers with regards to the reliability as well as the usability of their products (Cooper & Locke
2000, p. 233).
That is why the company had decided to increase their participation in the process of goal-setting as well as the increase in the involvement in the process of
improving the culture of the quality in the organization as a whole (Cooper & Locke 2000, p. 233)
Quality System Review and Management
In order for the company to implement their Total Quality Management as well as to prevent the negative impact of change in the mentality as well as
performance of the employees towards the company. The QSR have been implemented. The QSR had helped the company to connect to their employees in order to
make sure that they are being understood as well as being followed by the employees. Furthermore, the said project enables the company to promote unity as well as
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eamwork inside the company. In addition to that, the said project also enables the company to promote initiative inside the company (Cooper & Locke 2000, p. 233)
The management of the company had decided to create their scoring syst em in order to evaluate the performance of a specific department. For instance, a
category can examine the quality of management systems. On the other hand, one sub-category under the said title will be concerned with the extent that the
management solicits, accepts as well as rewards feedback from the work force itself (Cooper & Locke 2000, p. 233).
The scoring for the said element varies from poor meaning there is no system that exists for the solici tation of different ideas from the employees up to the
outstanding, meaning, the individual or the group that is being assessed is practicing team unity and following the general standard of the company (Cooper & Locke
2000, p. 233).
The fact that the company had implemented the scoring approach, it had served as a driver for motivation due to the fact that having or garnering the rate of
outstanding will serve as an ego-booster for the employees. That is the reason why they are striving and working at their best. The said project had helped to distribute
good ides to the other parts of the organization as well as serve as an aid in the creative and empowering processes (Cooper & Locke 2000, p. 234).
That is why most of the employees are empowered in order to improve the different processes, transactions, services as well as administrative quality and they
are active and involved in the quality improvement teams (Cooper & Locke 2000, p. 233).
Furthermore, the management of the company also provides different active leadership of the employees by letting them participate in the process of the
continuous improvement (Cooper & Locke 2000, p. 233).
The main advantage of the management of the company is that it had been able to relate the goal setting to the effort of the employees or the forces of each
individual from each and every unit, in order for them to be involved in the goal-setting and decision-making process (Cooper & Locke 2000, p. 233).
Conclusion
The overall and continuous implementation of the Total Quality Management and Quality System Review of Motorola can be said that had been successful. That
is due to the fact that the company had become one of the most successful companies in the world who applied the principle of TQM as well as one of the most
awarded companies when it comes to their implementation of the QSR.
Another important thing is that the customers of the company are satisfied about the products as well as the services that they are offering. That is why the
company had become one of the most trusted brands worldwide.
The company had been able to monitor the activities as well as the performance of its different stakeholders such as the suppliers. The suppliers are important
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because they are the one that provide the different important hardware as well as software that will help the company to produce and manufacture their product and sell
it to market. The company is using its own Quality System Reviews towards their suppliers in order to assess the quality system of their suppliers every two years.
They are being scored based on the items or subjects about the control over the processes as well as their ability to develop new products (United States General
Accounting Office n.d., p. 13). The said method or approach had helped the company t o monitor the individual performance of its different business units, groups as well
as the performance of an individual that helped to properly monitor the whole processes of the company that reflect to their performance.
In terms of management, the company had been able to handle the different effect s or impact of organizational change towards the motivation as wells as
performance of their employees. The company also had enable to reconstruct or reorganize the physical and power structure of the company, in order for them to perform
with accordance to the plan of initiative or team work.
Another important aspect that had been showed by the company is the clearness of their communication process and communication activities throughout the
implementation of the project as well as the maintenance process or stage of the company. The upper level management had been able to communicate well within their
level as well as communicate and reach out to the lower management.
The planning and controlling phase of the said project had been implemented and deployed properly due to the fact that their have been many programs and
activities that had been done such as mentoring and coaching.
The said two practices are considered as two of the most important approach or method that can be used in the project management in order to lessen as well
as prevent the bad or negative impact of the change to the mentality and performance of the employees. The said planning and controlling process of the company had
been able to prevent the refusal to change of the employees by letting them know the real reason behind the project as well as it’s positive impact to them as well as to
he overall performance of the company.
References:
Cooper, G & Locke, E 2000, Industrial and Organizational Psychology, Blackwell Publishing
Craig, R (ed.) 1996, The ASTD Training and Development Handbook: A Guide to Human Resource Development, 4th edn. McGraw-Hill Professional
Haynes, M 2002, Project Management: Practical Tools for Success, Thomson Crisp Learning
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Hashmi, K 2008, Introduction and Implementation of Total Quality Management (TQM), iSixSigma, viewed 16 April 2008,
Heerkens, G 2001, Project Management, McGraw-Hill Professional
Lewis, J 2002, Fundamentals of Project Management: Developing Core Competencies to Help Outperform the Competition, 2nd edn., AMACOM Div American Mgmt
Assn
Malcom Baldrige National Quality Award 1988 Winner Motorola Inc. 2002, Balbridge National Quality Program, viewed 16 April 2008,
Meredith, J & Mantel, S 2005, Project Management: A Managerial Approach, John Wiley
United States General Accounting Office, Best Practices Commercial Quality Assurance, DIANE Publishing
einstein, Q & Johnson, W 1999, Designing and Delivering Superior Customer Value: Concepts, Cases and Applications, CRC Press
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