Tour of innovative stores: Delivering with purposeTuesday, January 16 12:30pm–1:15pm
Rachel Mann
Dir., Offline Retail
MM.LaFleur
Ashley Sandall
Dir., Strategic Partnerships
Council of Fashion Designers of America (CFDA)
Karen Voelker
Global Lead, Customer Innovation Network
Accenture
NRF 2018: Retail’s Big Show | January 14-16
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Consumer expectations are changing
WAKE UP AND SMELL THE COFFEE
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THE MOST VALUABLE COMMODITY TO THE CONSUMER IS TIMEPEOPLE WANT A GUIDE Consumers want more expertise
PEOPLE VALUE THEIR TIME Digital Detox
MOMENTS MATTERSpending money on experiences
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LIQUID EXPECTATIONS ACROSS INDUSTRIES
CONVENIENCECOMMUNITY CUSTOMIZATIONCURATION TRANSPARENT
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STORE POP-UPTHEHOME
SHOWROOM
MOBILE
BRANDS ARE NOW INTEGRATED INTO HOW THE CONSUMER LIVES
WEARABLETEXT CAMERA
WEB
SOCIAL
TALK
IOTAUTOMATED
RETAIL
ADDISPLAY PUBLIC
TRANSPORT
AR/VR
INTELLIGENTAGENT
SMARTCAR
YESTERDAYBuying economic quantities from manufacturers and selling them efficiently to consumers
BRANDS MUST ADAPT TO CHANGING CONSUMER BEHAVIORS
TODAYBuying something they desire from someone they trust in the moment
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WHAT IS PURPOSE?
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A bold affirmation of a company’s reason for being in business.
It conveys what the organization stands for in historical, ethical, emotional and practical terms.
And if done well, builds trust over time.
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DOES PURPOSE MATTER?
THE LOVE INDEX
Study of Retail Moments
GALLUP STUDY ON PURPOSE
Large Scale Study of Brand Purpose
CONSUMER VALIDATIONExpression of Retail
Purpose
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WE FOUND THAT…
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CFDA Retail Lab at Cadillac House
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CFDA House
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CFDA House
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CFDA House
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CFDA House
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CFDA House
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DRAFT
CFDA Shop-in-Shop at
Fred Segal
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CFDA House
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CFDA House
Why are wehere?——
We believe that: whenwomen succeed in theworkplace, the worldbecomes a better place.
Our role is to help women harness the power of self-presentation by:
Giving them a seamless, stylist-facilitated shopping
experience
Offering them compelling content
Connecting them to a community of like-minded
professional women
Seamless, stylist-facilitated shopping experience
MM is redefining thetraditional brick-and-mortar experience——
Our goal: to make this the mostproductive,personalized, and stress-free shopping experience of your life.
How ItWorks
Arrive to a curated closet. Get the goods.Work with your stylist.
New York Showrooms
——
SOHO
611 Broadway, Suite 401
BRYANT PARK
130 W 42nd St, 22ndFloor
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COACH HOUSE
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lululemon
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b8ta NYC
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INNISFREE
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AE STUDIO
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WHOLE FOODS MARKET
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EVERLANE
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