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Tour of innovative stores: Delivering with purposeTuesday, January 16 12:30pm–1:15pm
Rachel Mann
Dir., Offline Retail
MM.LaFleur
Ashley Sandall
Dir., Strategic Partnerships
Council of Fashion Designers of America (CFDA)
Karen Voelker
Global Lead, Customer Innovation Network
Accenture
NRF 2018: Retail’s Big Show | January 14-16
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Copyright © 2018 Accenture. All Rights Reserved.
Consumer expectations are changing
WAKE UP AND SMELL THE COFFEE
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THE MOST VALUABLE COMMODITY TO THE CONSUMER IS TIMEPEOPLE WANT A GUIDE Consumers want more expertise
PEOPLE VALUE THEIR TIME Digital Detox
MOMENTS MATTERSpending money on experiences
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LIQUID EXPECTATIONS ACROSS INDUSTRIES
CONVENIENCECOMMUNITY CUSTOMIZATIONCURATION TRANSPARENT
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STORE POP-UPTHEHOME
SHOWROOM
MOBILE
BRANDS ARE NOW INTEGRATED INTO HOW THE CONSUMER LIVES
WEARABLETEXT CAMERA
WEB
SOCIAL
TALK
IOTAUTOMATED
RETAIL
ADDISPLAY PUBLIC
TRANSPORT
AR/VR
INTELLIGENTAGENT
SMARTCAR
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YESTERDAYBuying economic quantities from manufacturers and selling them efficiently to consumers
BRANDS MUST ADAPT TO CHANGING CONSUMER BEHAVIORS
TODAYBuying something they desire from someone they trust in the moment
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WHAT IS PURPOSE?
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A bold affirmation of a company’s reason for being in business.
It conveys what the organization stands for in historical, ethical, emotional and practical terms.
And if done well, builds trust over time.
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DOES PURPOSE MATTER?
THE LOVE INDEX
Study of Retail Moments
GALLUP STUDY ON PURPOSE
Large Scale Study of Brand Purpose
CONSUMER VALIDATIONExpression of Retail
Purpose
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WE FOUND THAT…
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CFDA Retail Lab at Cadillac House
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CFDA House
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CFDA House
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CFDA House
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CFDA House
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CFDA House
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DRAFT
CFDA Shop-in-Shop at
Fred Segal
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CFDA House
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CFDA House
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Why are wehere?——
We believe that: whenwomen succeed in theworkplace, the worldbecomes a better place.
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Our role is to help women harness the power of self-presentation by:
Giving them a seamless, stylist-facilitated shopping
experience
Offering them compelling content
Connecting them to a community of like-minded
professional women
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Seamless, stylist-facilitated shopping experience
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MM is redefining thetraditional brick-and-mortar experience——
Our goal: to make this the mostproductive,personalized, and stress-free shopping experience of your life.
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How ItWorks
Arrive to a curated closet. Get the goods.Work with your stylist.
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New York Showrooms
——
SOHO
611 Broadway, Suite 401
BRYANT PARK
130 W 42nd St, 22ndFloor
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COACH HOUSECopyright © 2017 Accenture. All rights reserved. 42
COACH HOUSE
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lululemon
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b8ta NYC
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INNISFREE
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AE STUDIOCopyright © 2017 Accenture. All rights reserved. 57
AE STUDIO
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WHOLE FOODS MARKET
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EVERLANE
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