Download - Tourism Society - social media and travel
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Tourism and Social Media#whatisthatallabout
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THE OLD WAY Word of mouth
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THE OLD WAY MSM Review
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THE OLD WAY Self Destruction
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THE NEW WAY Ranting/Issues
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THE NEW WAY Crisis management
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BASICS One-off problems
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CASE STUDIES Individual issues
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CASE STUDIES United Breaks Guitars
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CASE STUDIES Kevin Smith
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CASE STUDIES Ash Cloud
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CASE STUDIES Arizona
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CASE STUDIES Athens Riots
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CASE STUDIES Eurostar
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CASE STUDIES Ryanair
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GUIDELINES Check List
1 – Awareness
2 – Decision Making
3 – Reacting
4 – Engaging
5 – Monitoring
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BUT WHAT NEXT? Social graph
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BUT WHAT NEXT? Facebook
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BUT WHAT NEXT? Facebook
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BUT WHAT NEXT? Social products
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BUT WHAT NEXT? Social opportunities
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BUT WHAT NEXT? Gaming
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BUT WHAT NEXT? All about mobile
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GUIDELINES Check List
1 – Understand the graph
2 – Use Facebook
3 – Make products social
4 – Take a few risks
5 – Get a mobile strategy