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Ironbridge Gorge Museum Trust
largest independent museum in the UK
sat within a UNESCO WHS
ten museum sites wide range of
historic buildings & designated collections
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Venue Inspiration
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Aims
new audiences after hours offer re-engage with
current audiences
work with artists
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Process
press releasesmail shotsposters & leaflets at sitessocial media
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Julian Wild
Red piece in Lake:Julian Wild Hoola Systems, Burghley House
Floor multi-coloured piece:Julian Wild Deadly Nightshade, Maddox Arts
Making the Connection communal sculpture project: Julian Wild
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Plan
day & evening event
targeted at familiesfree
sculptureadditional activitiesgrand revealQ&A
Sculpture“Making the
Connection” …in the dark
18th May 2013
500 meters of drain pipe3 types of connectorscable tieshand painted
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Achievements met targets and
aims chance to
genuinely work with and create a piece of art
audience engagement
relationship with artist
staff development bigger muscles
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Challenges
not stepping back from the vision
budget timing artists responses end of day
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Learning
culture 24 keeping it
simple letting the artist
respond letting the
public respond timing
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Legacy
develop work with a wide range of artists
continue to be a part of the “Museums at Night” offer
seek out more memory making moments
“This morning it was fun, this evening it is art”Participating family –making the connection in the dark. 18th May 2013 Enginuity
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