Download - Types of Advertisements
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TYPES OF ADVERTISEMENTS
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GROUP MEMBERS
• NEHA VERMA------------------------20• MURTUZA CHOKHAWALA(TEAM LEADER)---18• NAMRATA ZANWAR---------------19• MUKUND GUPTA--------------17
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• Advertising is a technique of influencing the mind of public to buy the goods advertised some writers say it is a printed Salesmanship by which the goods are made popular.
• Anyhow it is an effective and economical way of establishing contact with customers.
• It greatly helps to change economical way of establishing contact with customers.
MEANING OF ADVERTISING
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• To provide information.
• To remind the public.
• To change social Attitude.
• To induce the public.
• To convince customers for direct purchase.
• To encourage salesman.
OBJECTIVES
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Sources of Advertisements
• 1)cinema2)Sports 3)Events 4)ATL and BTL• 5)Newspaper 6)television• 7)out of home 8)online 9)Radio• 10)Buses 11)Gates 12)window Display• 13)roadshows 14)PCOs 15)street walls• 16)street lamps 17) posters on public toilets• 18)Railways 19)Visiting cards 20)balloons and
sky scrapers 21)Railways 22)pubs
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ATL &BTL
• Above the line • below the line
• EXAMPLES are: banners ,hoardings posters etc.
• Visiting cards.brochures,pamplets• Out door and indoor advertisements
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Cinema ads
• Ads between intervals and movie trailers• Like statutory warnings of no smoking• Petrol consumption reduction.• Washing of hands.• Jaago grahak jaago(consumer awareness)
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Bus ads
• Like bajaj allianz, honda stunner, pan masala
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More posters ,billboards,banners
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Events ads
• Advertisements of various events taking place• EX:- Amaze(college fest)• Current events taking place in and around the
city• IPL • Pune festivals: like malls• Music shows
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Print Media
• Newspapers• Magazines(FRONT COVER/Back cover)• Specialised magazines / brochures• Pampletes• Visiting cards
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Classifieds/yellow pages
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Television
• Sponsored shows, tv commercials, • Between breaks
• Ads like mentos, dairy milk, Kitkat, chlormint• Ads like nokia N series, E series• Ads of micromax,blackberry.• Ads of watches like titan• Jewelry ads like nakshatra
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RADIO and Jingles
• BIG FM • RADIO MIRCHI• RED FM• RADIO CITY• RADIO GO
• Examples:Gujrat tourism• Mirchi sune wale always kush always kush babe• Mentos :dimak ki bati jaala de
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Survey of radio listeners source: INDIANTELEVISION.com
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Posters
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Banner
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SKY SCRAPER
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BROCHURES &PAMPLETS
&
ROAD
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STREET ad
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Road shows/stalls
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OOH(out of home)
• Outdoor advertisements• Hoardings• Banner, Baloons,sky scrapers,sea scrappers• Kiosks,Display screens, Interacting Kiosks.• Street lamps • Glowing screens like the ad of samsung(Images of cat in 3D)Airtel:Hoardings on Mumbai-Pune Express wayAnd Airports: advts on trolleys of latest gadgets
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RAILWAYS
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Sea and stadium ads
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Pubs
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Gates
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HOARDINGS
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PCOS
TOILETS
VISING
CARD
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What makes ads effective
• good visuals• Attractive visuals• Make the customer focus on it• Retention of the ad• Bring customers to enquire• Persuasive and interesting• Endorse via a celebrity• Be fascinating and not overwhelming
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CURRENT
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POINTS TO PONDER
• To bring the attention of the customer through AIDAS theory but at the same time
Following ASCI principlesSo good advertisements are retained and recalled backLike IDEA: What an idea Sir Ji(television)Can be retained by any oneNO network : why : no idea :Get IDEASAVE PAPER: BE ONLINE:say no to cutting treesAnd Now The current message is speak any lang.With idea helpline.
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THANK YOU!!!QUESTIONS?????