TYPES OF ADVERTISEMENTS

GROUP MEMBERS

• NEHA VERMA------------------------20• MURTUZA CHOKHAWALA(TEAM LEADER)---18• NAMRATA ZANWAR---------------19• MUKUND GUPTA--------------17

• Advertising is a technique of influencing the mind of public to buy the goods advertised some writers say it is a printed Salesmanship by which the goods are made popular.

• Anyhow it is an effective and economical way of establishing contact with customers.

• It greatly helps to change economical way of establishing contact with customers.

MEANING OF ADVERTISING

• To provide information.

• To remind the public.

• To change social Attitude.

• To induce the public.

• To convince customers for direct purchase.

• To encourage salesman.

OBJECTIVES

Sources of Advertisements

• 1)cinema2)Sports 3)Events 4)ATL and BTL• 5)Newspaper 6)television• 7)out of home 8)online 9)Radio• 10)Buses 11)Gates 12)window Display• 13)roadshows 14)PCOs 15)street walls• 16)street lamps 17) posters on public toilets• 18)Railways 19)Visiting cards 20)balloons and

sky scrapers 21)Railways 22)pubs

ATL &BTL

• Above the line • below the line

• EXAMPLES are: banners ,hoardings posters etc.

• Visiting cards.brochures,pamplets• Out door and indoor advertisements

Cinema ads

• Ads between intervals and movie trailers• Like statutory warnings of no smoking• Petrol consumption reduction.• Washing of hands.• Jaago grahak jaago(consumer awareness)

Bus ads

• Like bajaj allianz, honda stunner, pan masala

More posters ,billboards,banners

Events ads

• Advertisements of various events taking place• EX:- Amaze(college fest)• Current events taking place in and around the

city• IPL • Pune festivals: like malls• Music shows

Print Media

• Newspapers• Magazines(FRONT COVER/Back cover)• Specialised magazines / brochures• Pampletes• Visiting cards

Classifieds/yellow pages

Television

• Sponsored shows, tv commercials, • Between breaks

• Ads like mentos, dairy milk, Kitkat, chlormint• Ads like nokia N series, E series• Ads of micromax,blackberry.• Ads of watches like titan• Jewelry ads like nakshatra

RADIO and Jingles

• BIG FM • RADIO MIRCHI• RED FM• RADIO CITY• RADIO GO

• Examples:Gujrat tourism• Mirchi sune wale always kush always kush babe• Mentos :dimak ki bati jaala de

Survey of radio listeners source: INDIANTELEVISION.com

Posters

Banner

SKY SCRAPER

BROCHURES &PAMPLETS

&

ROAD

STREET ad

Road shows/stalls

OOH(out of home)

• Outdoor advertisements• Hoardings• Banner, Baloons,sky scrapers,sea scrappers• Kiosks,Display screens, Interacting Kiosks.• Street lamps • Glowing screens like the ad of samsung(Images of cat in 3D)Airtel:Hoardings on Mumbai-Pune Express wayAnd Airports: advts on trolleys of latest gadgets

RAILWAYS

Sea and stadium ads

Pubs

Gates

HOARDINGS

PCOS

TOILETS

VISING

CARD

What makes ads effective

• good visuals• Attractive visuals• Make the customer focus on it• Retention of the ad• Bring customers to enquire• Persuasive and interesting• Endorse via a celebrity• Be fascinating and not overwhelming

CURRENT

POINTS TO PONDER

• To bring the attention of the customer through AIDAS theory but at the same time

Following ASCI principlesSo good advertisements are retained and recalled backLike IDEA: What an idea Sir Ji(television)Can be retained by any oneNO network : why : no idea :Get IDEASAVE PAPER: BE ONLINE:say no to cutting treesAnd Now The current message is speak any lang.With idea helpline.

THANK YOU!!!QUESTIONS?????