Download - UCL Visual Identity
VISUAL IDENTITY
LONDON’S GLOBAL UNIVERSITY
contents 1. UcL’s visual identity
2. Using the UcL banner Best practiceIdentity elements Using the banner The straplineDepartmental standalone logos
3. colour palette & typefacesTypefaces Colour palette Colour tints & legibilty
4. Using images 5. Working with partners
Core branding elements Using the standalone logoUCL-led partnershipsEqual partnerships
6. Internal sub-brands Positioning internal logos
7. Stationery & specifications StationeryAdding titlesMeasurements:
A4A3A5A6
8. ACCESSIBILITY
PAGe 3 5
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1. UcL’s VIsUAL IdentIty
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The UCL visUaL idenTiTy
Introduction
UCL is a large and complex institution, which represents many things to many different people. Over time, a number of different symbols and logos sprang up to represent UCL, and this started to affect our ability to communicate our work in a consistent and unified way.
Research and consultation with people in the audiences we are trying to reach – including prospective students, funding bodies, partner organisations and business leaders – confirmed that there was confusion outside the organisation about UCL, and that some of the groundbreaking research and teaching excellence taking place here was going unnoticed by the outside world.
As a result, a visual identity was created for UCL to strengthen our ability to gain greater recognition for the work we do and the impact that we have, both in the UK and globally.
Over the past few months, we have held more than 50 hours of discussion with key people all across UCL to find out how the visual identity has been working and what can be done to increase its use across the university.
On these pages, you will find everything you need to use the elements of the UCL visual identity, along with advice, artwork and templates to ensure that UCL’s profile remains high and that all areas of our work are well and consistently represented to the outside world.
There are three key elements to the UCL visual identity:
1. All UCL materials should carry the UCL banner.
2. All UCL materials should use either Helvetica, Arial or Garamond font.
3. Only colours in the UCL colour palette should be used.
The importance of a visual identity
UCL is an internationally and instantly recognised brand. A specific department, school or faculty may not be as widely recognised. By not using the UCL brand properly, in communications, online or in print, the kudos of being associated with and part of UCL is lost, as well as affecting UCL’s overall professional appearance and reputation.
The extensive UCL colour palette, and both sans serif and serif fonts, allow for countless variation and, with creative input, a look for individual departments or projects can be created that compliment and adhere to the UCL guidelines.
www.ucl.ac.uk/visual-identity
2. UsInG the UcL bAnner
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THe UCL visUAL idenTiTyhow the UCL banner works
How the UCL banner works
• The UCL identity is not designed to work as a standalone logo.
• it works as a viewfinder, where the image or colour beneath is always visible through the letters ‘UCL’.
• The UCL visual identity is used as a banner spanning the top or side of the page.
• it is recommended that a black banner is used, however, if chosen with care, any banner in the UCL colour palette can be used.
• Please ensure that there is sufficient contrast between the banner and background image or colour.
www.ucl.ac.uk/visual-identity
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never use the portico without the letters.never use the letters reversed.
never change the proportions of the portico or letters.
never use the letters without the portico.
THe UCL visUAL idenTiTyBanner elements
UCL PORTiCO UCL LeTTeRsAbout the banner elements
• The UCL logo consists of the letters ‘UCL’, which work as cut-outs, and the UCL portico.
• Please note, the portico is always solid white (or black on light colour banners), not cut-out.
• The portico has fixed proportions in relation to the letters UCL.
• never separate the portico from the letters or change the proportions.
• Always use the logo artwork supplied, and avoid contorting the proportions.
• To avoid this when manipulating the banner in any programme, hold the shift key while resizing. This will ‘lock’ the proportions.
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www.ucl.ac.uk/visual-identity
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never add words to the banner to make a ‘logo’. Follow the labelling system by placing titles on the top left hand corner.
never put another logo in the banner.
The UCL visUaL idenTiTyUsing the UCL banner
Using the UCL banner
• The UCL logo requires clear space around it to prevent any graphic element interfering with its integrity.
• Always keep a clear space around the logo as shown on the right.
• Use the building to define the clear space area. There is not a set measurement for this, as the clear space will increase or decrease proportionally with the size of the logo.
• never put another logo in the banner. Other logos can be placed at the bottom of the page, if necessary.
• never add words to the banner to make a ‘logo’. Follow the labelling system by placing titles in the top left-hand corner. Full details can be found in specifications: strapline (page 10).
• Do not alter the UCL banner.
• Please use the artwork available at: www.ucl.ac.uk/visual-identity
CHANGING THE WORL
Department name
7LONDON'S GLOBAL UNIVERSITY
www.ucl.ac.uk/visual-identity
7AnotherLogo
CHANGINGTHE WORLDResearch at UCL
CHANGINGTHE WORLDResearch at UCL
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The UCL visUaL idenTiTyUsing the UCL banner
• Do not alter the UCL banner
• Please use the artwork available at: www.ucl.ac.uk/visual-identity
• The letters ‘UCL’ should always act as cut-out. To ensure this, always use the ePs version for print, and PnG version for all electronic and online usage.
• Always keep the correct proportion between the letters and building.
• Always use the portico and letters together.
• Always place the banner at the top (or side) of the page.
Neverplacethebaranywherebutatthetoporleftsideofthepage.
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7Neverusetheletterswithoutthebuilding,orviceversa.
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CHANGINGTHEWORLDRESEARCHATUCL
LONDON'S GLOBAL UNIVERSITY
LONDON'S GLOBAL UNIVERSITY
Neverdistortthelettersandbuilding.
LONDON'S GLOBAL UNIVERSITY
7LONDON'S GLOBAL UNIVERSITY
7LONDON'S GLOBAL UNIVERSITY
LON
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GLO
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7LONDON'S GLOBAL UNIVERSITY
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The UCL visUaL idenTiTyThe strapline
The strapline
• The strapline ‘London’s Global University’ should be used in core UCL communications. This will help to position UCL as a world-leading university.
• if you prefer, the name of your department can be inserted into the banner using Arial typeface.
• UCL should always be referred to as ‘UCL’. ‘University College London’ should only be used as part of the postal address.
• The strapline has a standard size and position, and should be used on all core communications.
• For information about size and positioning see specifications: (page 8).
london's global university
dePartMent/ FaCulty/ lab naMe
ALTERNATIVE STRAPLINE
DEFAULT STRAPLINE
www.ucl.ac.uk/visual-identity
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The UCL visUaL idenTiTyDepartmental standalone logos
CENTRE FOR PAEDIATRIC INFECTIOUS DISEASES & MICROBIOLOGY
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISICING ELIT SED DO
LOREM IPSUM DOLOR SIT AMET CONSECTETUR ADIPISICING ELIT SED DO
DEVELOPMENT & ALUMNI RELATIONS OFFICE
hEBREw & jEwISh STUDIES
LAwS
About the departmental standalone logo
• department names may be added to the standalone logo.
• This may be used in applications such as co-branding ventures specific to a particular department or centre.
• The diagrams on the right shows how the departmental logo artwork should be set up. you must follow the sizes and positioning shown here.
• Type should be set in Arial bold uppercase, left-aligned.
• When the width of the logo is 30mm set type size 9pt with 9.5pt leading (leading is the space between lines of text). if you are using a smaller or larger logo, type should be scaled in proportiion with the logo.
• Text should be restricted to the field marked by the pink dotted line.
On this page are examples of how the logos work with different length departmental names.
30mm 20mm
2.5mm
Examples Creating a small-use departmental logo
Small-use departmental logo clear space
www.ucl.ac.uk/visual-identity
3. coLoUr PALette & tyPeFAces
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The UCL visUaL idenTiTyColour palette & typeface
• The primary UCL typeface is Helvetica or Arial and must be used on all communica-tions. Helvetica and Arial are very similar (see right) meaning that use of either font will keep the UCL visual identity intact. Generally speaking, Helvetica is thought to look better on printed materials – but Arial is perfectly fine if you do not have access to the Helvetica font.
• We also use Garamond as a secondary typeface. This should only be used in the body of the text, in complex documents which need an extra typeface for text hierar-chy. Garamond should never be used in the banner.
• All type should be left-aligned, and never centred or right-aligned. Only use italics for titles e.g. the Guardian newspaper. Use the bolder weights for highlighting points and for text hierarchy.
• For accessibility (use by people with any kind of visual impairment) you should use a font size of 12pt or larger whenever possi-ble. if you would like more information on ac-cessibility, please contact the UCL disability Centre:
www.ucl.ac.uk/disability
HELvETICA (nEUE)
LightabcdefghijklmnopqrstuvwxyzabCdefghijkLmnopqrsTUvwxyz
Regular abcdefghijklmnopqrstuvwxyzABCDEfgHIjkLMnoPqRSTUvwxYz
MediumabcdefghijklmnopqrstuvwxyzAbcdeFGhIjkLMnoPqrstUVWxy
Bold abcdefghijklmnopqrstuvwxyzaBcdefghijklmnopqrstuvwxyz
GARAMOND
LightabcdefghijklmnopqrstuvwxyzabcdefghijkLmnopqrstuvwxyz
Regular abcdefghijklmnopqrstuvwxyzAbcDefGhijklMNOpqRstuvwxyz
MediumabcdefghijklmnopqrstuvwxyzabcdefghijklMnopqrstuvwxy
Bold abcdefghijklmnopqrstuvwxyzaBcdefghijklmnopqrstuvwxyz
aRiaL
LightabcdefghijklmnopqrstuvwxyzABCdeFGHijKLmnOPqRsTUvWxyz
Regular abcdefghijklmnopqrstuvwxyzaBCdefghijkLmnOPqRsTUvwxyz
Medium abcdefghijklmnopqrstuvwxyzAbCDEFGHIjkLMNOPqRSTUVWxyz
Bold abcdefghijklmnopqrstuvwxyzABCDEFGhIjkLMNOPqRSTUVwxYz
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• UCL has a full colour palette, which allows for flexibility. different messages can be expressed by using soft or vibrant colours.
• Tints of these colours can also be used to give more options of colours. see: Colour palette tints (page 15).
• do not use any other colours.
• Consult identity elements: Colour legibility (page 21) when choosing colours for text.
• When sending artwork for professional printing, ensure the print company matches the colours to Pantone chips. A print test is always recommended, to ensure colour matching.
• Use Pantone references when sending material to printers for publication (CP for coated paper, UP for uncoated), RGB for on screen and data projection material and Hex for websites.
• mid Purple and Blue Celeste are UCL’s traditional colours.
MID PURPLE *
Pantone 2607 CP / 2607 UP
RGB: 80 7 120 Hex: #500778
MID RED
Pantone 7622 CP / 1807 UP
RGB: 147 39 44 Hex: #93272C
DARk RED
Pantone 7421 CP / 222 UP
RGB: 101 29 50 Hex: #651d32
DARk BLUE
Pantone 548 CP / 548 UP
RGB: 0 61 76 Hex: #003d4C
DARk PURPLE
Pantone 7448 CP / 7447 UP
RGB: 75 56 76 Hex: #4B384C
BRIGhT RED
Pantone 199 CP / 199 UP
RGB: 213 0 0 Hex: #d50032
BRIGhT PINk
Pantone 215 CP / 214 UP
RGB: 172 20 90 Hex: #AC145A
LIGhT RED
Pantone 179 CP / 1795 UP
RGB: 224 60 49 Hex: #93272C
MID BLUE
Pantone 295 CP /295 UP
RGB: 0 40 85 Hex: #002855
BRIGhT BLUE
Pantone 7711 CP / 3135 UP
RGB: 0 151 169 Hex: #0097A9
ORANGE
Pantone 716 CP / 716 UP
RGB: 234 118 0 Hex: #eA7600
LIGhT PURPLE
Pantone 5225 CP / 5225 UP
RGB: 198 176 188 Hex: #C6B0BC
YELLOw
Pantone 7408 CP / 7404 UP
RGB: 246 190 0 Hex: #F6Be00
LIGhT BLUE
Pantone 550 CP / 550 UP
RGB: 155 184 211 Hex: #9BB8d3
DARk GREEN
Pantone 5815 CP / 5815 UP
RGB: 85 80 37 Hex: #555025
DARk BROwN
Pantone 476 CP / 476 UP
RGB: 78 54 41 Hex: #4e3629
MID GREEN
Pantone 7495 CP / 583 UP
RGB: 143 153 62 Hex: #8F993e
GREY
Pantone Warm Grey 8CP Warm Grey 8UP
RGB: 140 130 121 Hex: #8C8279
BRIGhT GREEN
Pantone 390 CP / 388 UP
RGB: 181 189 0 Hex: #B5Bd00
LIGhT GREEN
Pantone 7493 CP / 7493 UP
RGB: 187 197 146 Hex: #BBC592
whITE
BLUE CELESTE *
Pantone 635 CP / 635 UP
RGB: 164 219 232 Hex: #A4dBe8
BLACk
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyColour palette
STONE
Pantone 7527 CP / 7527 UP
RGB: 214 210 196 Hex: #d6d2C4 *Traditional UCL colours
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STONE bROWN bLACk
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• This diagram illustrates the huge variety of colours acheivable by using tints of the UCL colour palette.
• The text on the colour blocks demonstrates how legible black or white text will be on the particular colour.
• Take care to ensure that there is sufficient contrast for your text to be legible. For example, blue text on a blue background is very difficult for many people to read. see the accessibilty section (p38) for more information.
The UCL visUaL idenTiTyColour tints
4. UsInG IMAGes
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Selecting imagery
• imagery should reflect our core idea of expanding horizons, especially on the front of any communications. An interesting front cover can hook the reader and make them read further.
• it is important to look through the UCL banner and see something interesting and engaging.
• Our imagery should be vibrant and aspirational. it should convey a sense of exploration and discovery, of looking at things differently and making an impact.
• When showing people it is more interesting to show them engaged in an activity, especially if its relevant to the content and/or their work or studies, than a straight forward ‘passport’ photo.
• One image should be used on the front cover of your document or brochure. One strong image has a much bigger impact than a montage of images, which can cause confusion.
• A good source of images is the UCL imagestore: www.imagestore.ucl.ac.uk
www.ucl.ac.uk/visual-identity
Adding interest
• Odd angles and unusual crops can add interest to an average image.
• Remember, we do not always have to use images. For example, using a solid colour with an engaging title can be a powerful alternative for a brochure front cover.
• it is important when using digital imagery in printed publications, PowerPoint and online that you are aware of the file size of your image and also the image resolution.
• For guidance on the use of digital images: www.ucl.ac.uk/visual-identity
The UCL visUaL idenTiTySelecting imagery
5. WorkInG WIth PArtners
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A lot of UCL’s work is done in partnership with other organisations. When this happens, both organisations need to be represented on any materials or communications, so that the relationship is presented properly and accurately.
UCL is a well-respected organisation with an international reputation for excellence. it is important that we present our branded materials in a consistent and coherent way, so we can protect that reputation and build trust with our audiences.
This is especially important in co-branding situations.
These guidelines provide help and support for designing in these situations.
before you begin
Please familiarise yourself with the UCL identity style Guide and use it alongside this document.
The UCL identity style Guide is available to download at:
www.ucl.ac.uk/visual-identity
Professor Malcolm Grant CBE, President & Provost, UCLMartin Paisner CBE, Chairman, Weizmann UKhave great pleasure in inviting
to a reception and dinner to celebrate the first day of the 2010 Weizmann UK Making Connections Symposium The Cosmic Enigma: Cosmology & Particle Astrophysics conducted in partnership with UCL.
Tuesday 22 June 2010 UCL, Gower Street, London WC1E 6BT 18.30 Reception – Flaxman Gallery19.00 Dinner – Terrace Restaurant21.30 Carriages
RSVP: TBCDress: Lounge suits
MEDICAL HEALTH RESEARCHREPORT 2012
POPULATION HEALTH SCIENCES
Equal partners
UCL dominant partner Multiple partners
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyworking with partners
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Colour palette (see p15 for full breakdowns)
UCL banner
Fonts
Helvetica (neue)abcdefghijklmnopqrstuvwxyzABCDEfgHIjkLMnoPqRSTUvwxYz
arial abcdefghijklmnopqrstuvwxyzaBCdefghijkLmnOPqRsTUvwxyz
Garamond abcdefghijklmnopqrstuvwxyzabcdefGhijklmnopqrstuvwxyz
Standalone logo
• For UCL-led communications, always use the UCL banner across the top of printed communications, with the partner logo(s) placed at the lower left corner.
• For websites, place partner logos in the left-hand column.
• For equal partnerships, and partnerships led by other organisations, the standalone logo should be used.
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyUCL core branding elements
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UCL standalone logo with partner logo and descriptor – examples
In collaboration with
A UCL and Partner Brand initiative
A research initiative with
Using the UCL standalone logo with partner logos and a descriptor
• The examples on the left show how to add descriptors to the UCL standalone logo, when it appears with other logos.
• Give logos equal prominence, and provide sufficient space between them.
• descriptors can be used to help describe the relationship between UCL and our partners. it often gives UCL a chance to define our role in a clearer way.
• Here are some suggestions of how to describe co-branding relationships:
a UCL partnership
in partnership with
in association with
an initiative with
in collaboration with
a UCL initiative
a UCL and Partner Brand initiative
sponsored by UCL
enabled by UCL
• if the logo will be placed on a busy background image, place it on a bounding box, as in the examples on the right.
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyUsing the standalone logo
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Place partner logos on a horizontal axis:
UCL-led partnerships UCL communications acknowledging partner involvement
• The UCL banner should always be used at the top of the website/document cover, to illustrate the dominant partner.
• Place the other logo(s) in the lower left-hand corner using the document margins.
• The other logos should be arranged on a horizontal axis (see below).
• ensure these logos have equal prominence.
• On websites, place partner logos on the left-hand column
london’s global university
uCl broCHure WitH eXternalPartners
Examples:
A4 report
LON
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GLO
BA
L U
NIV
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SIT
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uCl leaFlet WitH eXternalPartners
LONDON’S GLOBAL UNIVERSITY
uCl leaFlet WitH eXternalPartners
A5 landscape leaflet
DL leaflet
Area Heading
Online
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyworking with partners
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PRINT: Place logos on a horizontal axis
ONLINE: Stack the logos
Equal partnerships joint communications acknowledging equal partnerships
broCHure title teXt loruM iPsuM dalore seCretariat
NEW VENTURE IDENTITY NAME
• Use both UCL and your partner(s) logos with equal prominence.
• Place logos in the lower right-hand corner, using the document margins.
• The logos should be arranged on a horizontal axis for print, or stacked for online.
• Always ensure the logos are clearly visible against the background. Place logos on a plain, coloured box for busy backgrounds.
• Wherever possible, the UCL standalone logo should be positioned in the right-hand corner, to give it more prominence.
Examples:
A4 report A5 landscape leaflet
DL leaflet
Online
PaMPHlettitle teXt loruM iPsuM dalore seCretariat
neW venture identity
leaFlet title teXt loruM iPsuM dalore seCretariat
neW venture identity
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyworking with partners
6. InternAL sUb-brAnds
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Intercultural Interaction
The complex relationships between people, cultures and communities are continually evolving. The UCL Grand Challenge of Intercultural Interaction considers the factors that shape our lives, and brings together our collective knowledge, creativity and insight to find solutions.
The programme investigates subjects including ethnicity, religion and cultural heritage, and issues affecting democracy, communities and civil society across the world.
By enabling cross-disciplinary research we aim to transform knowledge into wisdom, share best practice and influence global debate and policy.
To find out more about the programme and forthcoming events, and sign up for our newsletter, visit: www.ucl.ac.uk/intercultural-interaction
UCL GRAND CHALLENGES
Website
Pull-up banner Leaflet internal sub-logos can dilute the UCL brand, look too busy and cause the reader/user to become confused about the origin, and even the authenticity, of the communication material.
A specific and sophisticated look can be created by the use of colour, images and typography specific to a certain department or project rather than a logo.
These examples show how and where exisiting internal sub-logos should be positioned on various communications.
The UCL banner should always be present at the top of the material, with the sub-logo using the fonts and colours from the UCL visual identity.
if it is felt that a sub-logo is absolutely necessary, please contact UCL Communications in the first instance for guidance.
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyInternal sub-logos: best practice
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Area Heading
Positioning internal logos
• Print Position the sub-logo in the lower-right corner
• Online Position the logo in the upper right-hand column. A descriptor may be used to clarify the relationship. see: adding a descriptor with partner brand logos (page 21).
• Sizing The sub-logo should be a maximum of 20 percent of the size of the UCL banner.
london’s global university
uCl broCHure WitH internal Co-brand
Print Online
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyInternal sub-branding
27
7. stAtIonery & sPecIFIcAtIons
28
UCL stationery
UCL stationery has been developed to create consistency across the organisation. Pre-printed stationery can be ordered through the UCL printing contractors:www.ucl.ac.uk/procurement/agreements /reprographics
Templates for these materials and more are available to download from the website:www.ucl.ac.uk/visual-identity
Professor John SmithHead of DepartmentUCL Department
University College LondonGower Street London WC1E 6BTTel: +44(0)20 7679 [email protected]/department
business Cardsdepartment or partner logos should never be placed on the front of a business card
3 7
Letterheads• external partner logos can be placed
at the bottom i.e. nHs Trust or a funding body
• internal /departmental logos should never be placed on the letterhead.
• never place any logo in the UCL banner
AnotherLogo
3
Compliment slips• department or partner logos should
never be placed on the front of a compliment slip
7
www.ucl.ac.uk/visual-identity
Professor John SmithHead of DepartmentUCL Department
University College LondonGower Street London WC1E 6BTTel: +44(0)20 7679 [email protected]/department
Neverputanotherlogointhebar
LOGO3INTERNAL
LOGO 7
7
LOGO
The UCL visUaL idenTiTyStationery
29
do not increase the type size. Always use the typeface and type size specified.
do not put the labelling anywhere but the specified position
uCl Centre For CardiovasCular biology & MediCine
Centre For CardiovasCular biology & MediCine
Centre For CardiovasCular biology & MediCine
uCl Centre For CardiovasCular biology & MediCine
77
7
7
Only ever put the titling in the typeface, size and positioning specified.
3uCl Centre For CardiovasCular biology & MediCine
do not centre the labelling.
uCl Centre For CardiovasCular biology & MediCine
7
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyAdding titles
30
Measurements
The following pages contain the measurements and specifications for various standard docu-ment sizes. These must be followed at all times.
Non-standard sizes
When designing to a non-standard page size, refer to the examples given here and then apply the same principles to adapt the design. make sure the bar is not too big or too small.
A4 portrait, horizontal bar
1. Type should be set in Arial bold. Use type size 10pt with 11.5pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.This approximately the width of the UCL logo.
3. Text/titles etc. should sit within the blue dotted box.
210mmx297mm
10mm 80mm 12mm
10mm20mm
20mm
40mm
90mm
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
2
3
1
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyMeasurements – A4 portrait, horizontal bar
31
MeasurementsA4 landscape – horizontal bar
1. Type should be set in Arial bold. Use type size 10pt with 11.5pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.
3. Text/titles etc. should sit within the blue dotted box.
10mm
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
10mm 100mm
297mmx210mm
20mm
20mm
40mm
12mm
110mm
2
3
1
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyMeasurements – A4 landscape, horizontal bar
32
MeasurementsA3 portrait – horizontal bar
1. Type should be set in Arial bold. Use type size 14pt with 16pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted box. This box is approximately the width of the UCL logo area.
3. Text/titles etc. should sit within the blue dotted box.
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
10mm 115mm 17mm
10mm27mm
30mm
57mm30mm
125mm
2
3
1
www.ucl.ac.uk/visual-identity
297mmx420mm
The UCL visUaL idenTiTyMeasurements – A3 portrait, horizontal bar
33
MeasurementsA3 landscape, horizontal bar
1. Type should be set in Arial bold. Use type size 14pt with 16pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.This box is approximately the size of the UCL logo.
3. Text/titles etc should sit within the blue box.
420mmx297mm
10mm
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
10mm 115mm
24mm
28mm
52mm
17mm
125mm
2
3
1
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyMeasurements – A3 landscape, horizontal bar
34
MeasurementsA5 portrait, horizontal bar
1. Type should be set in Arial bold. Use type size 9pt with 10pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.
3. Text/titles etc. should sit within the blue box.
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
8mm 67mm10mm
8mm14mm
14mm
28mm14mm
75mm
2
3
1
www.ucl.ac.uk/visual-identity
148mmx210mm
The UCL visUaL idenTiTyMeasurements – A5 portrait, horizontal bar
35
MeasurementsA5 landscape, horizontal bar
1. Type should be set in Arial bold. Use type size 9pt with 10pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.
3. Text/titles etc. should sit within the blue box.
210mmx148mm
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
8mm
8mm 10mm70mm
13mm
15mm
28mm12mm
78mm
2
3
1
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyMeasurements – A5 landscape, horizontal bar
36
MeasurementsA6 portrait, horizontal bar
1. Type should be set in Arial bold. Use type size 8pt with 9pt leading (leading is the space between lines of text).
2. Labelling text should be restricted to the field marked by the pink dotted line.
3. Text/titles etc should sit within the blue box.
105mmx148mm
uCl Centre For PaediatriC inFeCtious diseases & MiCrobiology
6mm
6mm
6mm
9mm
11mm
20mm
50mm
12mm
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyMeasurements – A6 portrait, horizontal bar
37
8. ACCESSIBILITY
38
Accessibility
it is important when you are producing your communications that they are clear and easy for people to use.
Thought should be given to make sure materials are accessible to disabled people. The following recommendations are adapted from the RniB guidelines on producing ‘clear print’.
Type sizeUse a type size between 12 to 14 point. 14 point type will be more legible to people with sight problems.
ContrastThe better the contrast between the background and the text, the more legible the text will be. note that the contrast will be affected by the size and weight of the type. Black text on white background provides the best contrast.
Type stylesCapital letters and italicised text are both generally harder to read. A word or two in capitals is fine but avoid the use of capitals for continuous text. Avoid italic text where an alternative emphasis, such as bolder weights, is available.
LeadingThe space between one line of type and the next (known as leading) is important. As a general rule, the space should be 1.5 to 2 times the space between words on a line.
Type weightPeople with sight problems often prefer bold or semi-bold weights to normal ones. Avoid light type weights.
Line lengthideally, line length should be between 60-70 letters per line. Lines that are too long or too short tire the eyes. The same applies to sentence and paragraph lengths, which should also be neither too long nor too short.
Word spacing and alignmentKeep to the same amount of space between each word. do not condense or stretch lines of type.
Aligning text to the left margin makes it easy to find the start and finish of each line, and keeps the spaces even between words. Avoid justified text, as the uneven word spacing can make reading more difficult for people with sight problems.
Columnsmake sure the margins between columns of text clearly separate the text. if space is limited, use a vertical rule.
Reversing typeif using white type, make sure the background colour is dark enough to provide sufficient contrast.
Setting textAvoid fitting text around images if this means that lines of text start in a different place, and are therefore difficult to find.
set text horizontally as text set vertically is extremely difficult for a partially-sighted reader to follow. Avoid setting text over images, for example photographs. This will affect the contrast and, if a partially-sighted person is avoiding images, they will miss the text.
Navigational aidsit is helpful if recurring features, such as headings and page numbers, are always in the same place. A contents list and rules to separate different sections are also useful. Leave a space between paragraphs, as dividing the text up gives the eye a break and makes reading easier.
if you need further help in producing accessible materials please contact:
UCL disability Centre Telephone: +44 (0)20 7679 0100(UCL internal: 30100)
www.ucl.ac.uk/visual-identityThe UCL visUaL idenTiTyAccessibility