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Why you should be interested in social media.
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Social Media = "Share" Media
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Set Goals
● Increase donations● Increase attendance or volunteers● Increase visits to your site● Increase in the number of shares● Increase in the number of comments● Increase in the number of entries into a
contest● Decrease in the number of times a certain
question is asked
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Who is where on social media
Infographic provided by Online MBA
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Develop Communications Policies
Do you have a policy for how you treat internal and external customers?
Take that foundation and carry it over to social media.
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BREAK
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Get Everybody on Board
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Develop a Calendar
Content Calendar Example from ThatAgency.com
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Cross-pollinate
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Repurpose.
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Use your web site as home base.
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Shake it up.
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Share the love.
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It's OK to talk about the weather.