united way of central carolinas social media workshop
DESCRIPTION
Presentation by Crystal Dempsey of From The Hip Communications on social media marketing for the United Way of Central Carolinas agencies on Nov. 8. Got a question? Email [email protected].TRANSCRIPT
Why you should be interested in social media.
Social Media = "Share" Media
Set Goals
● Increase donations● Increase attendance or volunteers● Increase visits to your site● Increase in the number of shares● Increase in the number of comments● Increase in the number of entries into a
contest● Decrease in the number of times a certain
question is asked
Who is where on social media
Infographic provided by Online MBA
Develop Communications Policies
Do you have a policy for how you treat internal and external customers?
Take that foundation and carry it over to social media.
BREAK
Get Everybody on Board
Develop a Calendar
Content Calendar Example from ThatAgency.com
Cross-pollinate
Repurpose.
Use your web site as home base.
Shake it up.
Share the love.
It's OK to talk about the weather.
